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The Voice of the Customer
There is clear evidence in the data McKinsey provides that something is going wrong in the world of CX. Of a panel of 260 leaders in the field, only 15% of users claimed to be satisfied with the survey data they currently collect, while just 6% said they were confident in using it to make decisions.
Depending on the region, U.S. consumers are either most excited to get back into retail environments while others are admittedly nervous about the prospect. The most excited, according to a TruRating poll, are in New Jersey, Massachusetts and California.
Consumer Confidence High – Retail Tech Innovation Hub
As non-essential retailers reopen their stores today, 80% of British consumers are ready to embrace physical shopping again, with just 20% nervous about doing so.