TruRating is the verified consumer signals layer for retail intelligence. Capture anonymous feedback from 84% of customers, linked to every transaction, and get an AI-ready dataset that explains where customer experience is driving business performance and where to act next.
Transactional data tells you what sold, where, when, and at what margin. TruRating adds the verified customer signals behind those numbers, so your team can see which moments drive conversion, spend, and loyalty.
Every response is captured at checkout and connected to the transaction, so teams can turn customer signals into action. Use the insight to coach stores, plan regions, shape campaigns and brief the board with confidence.
Verified, real-time, transaction-linked customer signals at a scale receipt-based CX surveys cannot reach.
Hear from real paying customers at checkout. Around 80× the response rate of CX receipt-based surveys.
Traditional CX receipt-based surveys: <1%See customer experience patterns across stores, shifts and hours. Spot issues earlier and act while the moment still matters.
Traditional CX receipt-based surveys: multiple-day lagEvery response is connected to the transaction, including basket, SKU, store, time, promotion, and loyalty status.
Traditional feedback: no commercial context to act on
Activate through your existing payment terminals. No new hardware, no IT lift, no long deployment.
Anonymous, in-flow at checkout, with nothing for guests to hand over. That's how 84% take part.
Dashboards, reports, and AI summaries update in near real-time across locations, formats, and regions.
Questions rotate from a pre-set bank, or trigger based on context: items on the basket, loyalty status, promotion, or store.
84% participation means you hear from the full base of paying customers, not the small, self-selecting group that fills in a survey.
AI is only as strong as the signals behind it. TruRating provides the verified customer data layer for training, evaluation and live context.
See your insights in our dashboard, or send them to your own systems, to third-party platforms, and to your AI agents.
Our operator dashboard
Sign in once with your company directory and see scores, trends, and customer comments for every store. Build views around the way your teams work, then save and share them.
Your AI data analyst
Ask your data a question in plain English. In seconds you get store performance, trends, and opportunities you didn’t know to look for.
Open to any ecosystem
Connected Context, our semantic layer, tells your AI agents and models what every check-linked customer signal means, so they can act right away.
Verified customer signals from your real paying customers, pre-joined to every transaction and ready for your team to act on.
Pre-joined to the transaction at ingest. Benchmarked across your sector. ISO 27001 certified, Microsoft partner, cloud-ready. Available in Databricks, Snowflake, BigQuery and your existing dashboards via Tru Data Intelligence (TruDI), Model Context Protocol (MCP) Server, Delta Lake share and REST APIs, ready to power predictive models, forecasting and AI workflows.
If you take payments, you’re ready for TruRating. Our integrations with providers such as Adyen, Verifone, Ingenico, Worldpay, and GK Software make activation fast, delivering full visibility in days, not months.
Built for the people who run your business
TruRating dashboards are designed for the people who run stores, regions and brands, not just for the data team. Fitbit-easy at the surface, with deeper data underneath when you need it. Configurable views help teams spot the biggest opportunities, coach the right behaviors and track progress shift by shift. Prefer to work in your own internal tools? We can feed the same verified data straight into them.
TruRating is more than data access
Our AI platform interprets what’s happening, surfaces patterns and recommends action. When you want a partner, our experienced analyst team works alongside yours to align question strategy to business priorities and translate insight into store coaching, regional plans, campaign measurement and board-level decision support.
Within the first three months, we'll point to revenue opportunities worth at least 3× your annual contract value. If we don't, we refund your pilot.*
Talk to us to learn more *Eligibility applies. Speak to our team to learn more.
Quick answers to the questions retailers ask most often.
Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.
Tell us a little about your business and a TruRating representative will get in touch.
By submitting this form, you can review how TruRating handles personal information in its Privacy Policy .
TruRating captures verified customer signals at the moment of purchase and turns them into consumer intelligence you can act on. Across every store, location, product and channel. Over 1 billion signals captured and counting.
“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”
ALDI
“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”
JD Sports
“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”
bealls