CuSTOMER FEEDBACK PLATFORM

Welcome to Open CX. The new, better way to do CX.

Collect verified customer feedback at the point of sale, online or in-store. Deliver fast insights to your frontline to generate tangible ROI. And get a direct channel to consumers to prove your customer-centricity. All with the world’s first Open CX platform.

Meet our customers
1

Collect feedback you can believe in

Hear from 80%+ of your customers at checkout, by asking just one question from a rotating set. Then, combine that feedback with 50+ data points including basket size and time of day.

2

Run analysis, or get our experts to do it for you

Get the most out of every piece of customer feedback. Access the raw numbers, jump on to your own pre-built dashboard, or have our insights team run advanced analysis for you.

3

Take action… then prove it to customers

Make it easy for store managers or digital teams to make improvements. Then, make sure the world knows just how customer-centric you are with your own public profile pages.

The features our customers love

Huge response rates

Hear from an enormous amount of your customers with our question rotation methodology

Out of the box

Access customer feedback pronto, with TruRating up and running in days not months

Flexibility

Find out about what matters most to your business with custom questions, and change it up as much as you like

Built-in social proof

Prove you take customer-centricity more seriously than your rivals with public profile pages

Intelligent questions

Ask questions based on multiple variants, including what’s in someone’s basket

Data-Driven ROI

Identify revenue opportunities with every piece of feedback tied to a transaction amount.

Get feedback across the whole customer journey. Simply.

Go omnichannel, the open CX way. Ask just one question at any customer touchpoint – online or offline – and identify what’s really driving customers to buy from you.

The best data you’ve ever seen. However you want to see it.

Dive into the data with role-based TruHub dashboards, and partner with our world-leading data & insights team to uncover what you need to be focusing on right now.

Got your own team and dashboard? No problem. Export your data easily, combine it with other sources, and supercharge your reports on Tableau, Power BI or any other platform.

One platform, built for your entire organization

Our patented technology is integrated with dozens of payment vendors, including Verifone, NCR and Ingenico. So whoever in your organization wants to use TruRating, we’re ready to go from the jump…

Store
operations

Identify in real-time which of your stores need to make improvements
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  • Identify in real-time which of your stores need to make improvements
  • Boost compliance with store dashboards tailored to managers
  • Track the impact of changes on ATV, footfall, conversion and other KPIs

Customer
experience

Optimize every touchpoint with feedback from across the journey – and prove the ROI
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  • Optimize every touchpoint with feedback from across the journey – and prove the ROI
  • Be the engine room for improved CX across every part of your business
  • Equip your frontline and digital teams with the data they need to improve

Retail
media

Build trust with CPGs by providing them invaluable first-party data
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  • Build trust with CPGs by providing them invaluable first-party data
  • Prove the ROI of your retail media network and advertising in store
  • Increase sales by helping CPGs improve their in-store advertising

HR

Optimize staffing levels to deliver the best experience across store
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  • Optimize staffing levels to deliver the best experience across store
  • Identify coaching opportunities where skills gaps might exist
  • Celebrate high-performing stores and replicate success more widely

Marketing

Track the effectiveness of your in-store or digital campaigns
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  • Track the effectiveness of your in-store or digital campaigns
  • Display a survey question based on what a customer is buying
  • Use public profile pages to showcase authentic social proof

What is
Open CX?

Hear from the pioneers of Open CX

Take a look at our trophy cabinet

Giving Back
with TruCharity

Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.

Request a
demo today