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Latest insights

fake reviews

How to deal with fake reviews

Fake reviews are hurting honest businesses. Learn how to protect your brand, build trust, and turn real customer feedback into social proof.
from insight to impact webinar

From insight to impact – what retail executives really want from CX

Join our From Insight to Impact webinar to learn how to turn feedback into action, prove ROI, and drive real retail results, fast. Save your seat today!
Zack-Blog---Aarons

From behavior change to business performance – what I learned rebuilding the sales effectiveness model at Aaron’s 

Zack Hamilton, Strategic Advisor at TruRating, shares how Aaron’s boosted sales effectiveness, and how feedback could’ve taken it further.
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TruRating named finalist for People in Retail Awards 2025

TruRating is shortlisted for Retail Partner of the Year at the 2025 People in Retail Awards for helping retailers turn feedback into results.

Blogs

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fake reviews

How to deal with fake reviews

Fake reviews are hurting honest businesses. Learn how to protect your brand, build trust, and turn real customer feedback into social proof.
Zack-Blog---Aarons

From behavior change to business performance – what I learned rebuilding the sales effectiveness model at Aaron’s 

Zack Hamilton, Strategic Advisor at TruRating, shares how Aaron’s boosted sales effectiveness, and how feedback could’ve taken it further.
6-CX-Metrics-that-Matter-v2

The 6 CX metrics in retail that matter 

Learn how retailers are replacing vanity CX metrics with KPIs like ATV, conversion, and retention to strengthen revenue and loyalty.
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Reports

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customer loyalty in retail

How to build customer loyalty in retail

Struggling with repeat customers? Find out how to build customer loyalty in retail using data-driven strategies that maximize retention.
how to increase ATV in retail

How to increase ATV in retail

Find out how to increase ATV in retail with insights from our guide, by combining service, sales-driven culture, and actionable data insights
atv guide

How to get your frontline to think “sales”, not just “service

  • Download report
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Case studies

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4930

Combining custom questions with no-stress setup

Discover how Monsoon Accessorize used TruRating to improve CX, gather real-time insights, and deploy across 140 stores with zero IT disruption.
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Delivering the ‘Ultimate Customer Experience’

Delivering the ‘Ultimate Customer Experience’. Discover how retailers are using TruRating to improve their business with better customer insights.
Longo

Analyzing Customer Loyalty by Segment

Analyzing Customer Loyalty by Segment. Discover how retailers are using TruRating to improve their business with better customer insights.
Terre Haute - Circa May 2020: Five Below Retail Store. Five Below is a chain that sells products that cost up to 5 dollars.

Understanding your CX by Department

Understanding your CX by Department. Discover how retailers are using TruRating to improve their business with better customer insights.
Bealls Store

Unlocking the behaviors to create legendary guest experiences

Unlocking the behaviors to create legendary guest experiences. Discover how retailers are using TruRating to improve their business with better customer insights.
Produce section in grocery store

Identifying and fixing a drop in C-sat

Identifying and fixing a drop in C-sat. Discover how retailers are using TruRating to improve their business with better customer insights.
cropped-logo-1.jpg

Mitigating a safety crisis during Covid

Mitigating a safety crisis during Covid Discover how retailers are using TruRating to improve their business with better customer insights.
Buford, USA - Jan 17th 2021: Front view of the New Balance store located in Buford, GA.

Testing customer response to a new store layout

Testing customer response to a new store layout. Discover how retailers are using TruRating to improve their business with better customer insights.
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Events

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from insight to impact webinar

From insight to impact – what retail executives really want from CX

Join our From Insight to Impact webinar to learn how to turn feedback into action, prove ROI, and drive real retail results, fast. Save your seat today!
driving retail performance

Customer strategies for retail executives

Discover actionable customer strategies for retail executives to drive growth, boost retention, and connect CX to board-level outcomes.
ShopTalk-Europe-Final-Image

Shoptalk Europe 2025 – the customer journey is just getting started

Join TruRating at Shoptalk Europe 2025 to explore how real-time feedback powers unified commerce and drives revenue from digital to in-store
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Press

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CardRates-x-TruRating-Image

TruRating delivers one-touch customer feedback at the point of sale to surface actionable business data

In a Nutshell: Georgina Nelson brought her training in psychology and a role as a consumer advocate into discussions with her father about how to retain brick-and-mortar customers in the face of online encroachment. She realized the existing methods to assess customer experience were intrusive, unscientific, and probably counterproductive.
pharmacy self checkout

Insights from the NACDS Annual Meeting on the Evolution of Retail Pharmacies

The preferences and experiences of customers haven’t been the main driver for [self-checkout], and there has been little research into how customers feel about this major shift.
500 Million Ratings

Half a Billion Ratings for TruRating, the Customer Feedback Platform That Was ‘Never Supposed To Happen’

ATLANTA, GA / ACCESSWIRE / May 23, 2023 / TruRating, the world's fastest growing, most representative and trusted consumer ratings platform, today announces a milestone half a billion pieces of feedback collected worldwide.
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News

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People-In-Retail-Awards-Finalist-social

TruRating named finalist for People in Retail Awards 2025

TruRating is shortlisted for Retail Partner of the Year at the 2025 People in Retail Awards for helping retailers turn feedback into results.
zack hamilton

Zack Hamilton joins TruRating as Strategic Advisor

Meet Zack Hamilton, TruRating’s new Strategic Advisor, bringing bold thinking and CX strategies to drive next-level retail performance.
top-10-happiest-blog-image

Why the UK’s happiest female-founded startup is winning at culture and CX

TruRating named the UK’s happiest female-founded startup. See how people-first culture drives results, and why our team loves working here.
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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide