Latest insights

Explore how retail data and analytics are empowering leaders to improve conversion, consistency, and customer experience.
TruRating is proud to announce that JD Sports Canada is now live with TruRating, joining JD Sports US in using real-time customer feedback.
Discover how AI in retail is transforming operations, boosting conversion, and enhancing customer experience with real-world brand examples.
Discover TruRating at NRF 2026. See AI-powered coaching and real-time performance intelligence that links CX to sales and loyalty.
Explore how retail data and analytics are empowering leaders to improve conversion, consistency, and customer experience.
Discover how AI in retail is transforming operations, boosting conversion, and enhancing customer experience with real-world brand examples.
Discover retail performance metrics that link customer experience to revenue. Learn how real-time feedback improves store results.

Reports

Struggling with repeat customers? Find out how to build customer loyalty in retail using data-driven strategies that maximize retention.
Find out how to increase ATV in retail with insights from our guide, by combining service, sales-driven culture, and actionable data insights

Case studies

Events

Discover TruRating at NRF 2026. See AI-powered coaching and real-time performance intelligence that links CX to sales and loyalty.
Discover 2025’s holiday retail trends in TruRating’s value masterclass. Learn how to drive confident spending in a price-sensitive market.
TruRating joins NRF Europe 2025 in Paris, showcasing retail performance insights at the Innovators Showcase. Meet our team 16–18 Sept.
TruRating is proud to announce that JD Sports Canada is now live with TruRating, joining JD Sports US in using real-time customer feedback.
TruRating named in Forrester’s 2025 NRF Europe Innovators report. See how real-time checkout feedback tied to spend helps retailers scale.
TruRating, the retail performance platform helping brands turn everyday feedback into business results, has reached a major milestone: over one billion verified customer ratings collected at the point of experience.
We’re delighted to announce that TruRating has been named a finalist for the Best Brand & Values Initiative at the 2025 Business Culture Awards.
We’re excited to share that TruRating has officially been named to the 2025 MarTech 50, BusinessCloud’s annual ranking of the UK’s most innovative marketing technology companies.
TruRating is shortlisted for Retail Partner of the Year at the 2025 People in Retail Awards for helping retailers turn feedback into results.

Find more content curated just for you

TruRating for business

Take a more open approach to customer feedback

Request a demo

Connect with a TruRating representative for more information about our solutions.

You’ll be in great company...

logo-new-balance-colour.png

“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

five-below-icon

“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

bealls-icon

“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

Download report

Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide