Latest insights

Discover how AI in retail is transforming operations, boosting conversion, and enhancing customer experience with real-world brand examples.
Retail pilots often fail in rollout, not design. Discover why rollouts break down, and how behavioral signal can flip rollout success rates.
Uncover the lost revenue hiding in your bottom quartile stores. Learn how execution gaps quietly drag down performance (and how to fix them).
Discover how AI in retail is transforming operations, boosting conversion, and enhancing customer experience with real-world brand examples.
Retail pilots often fail in rollout, not design. Discover why rollouts break down, and how behavioral signal can flip rollout success rates.
Uncover the lost revenue hiding in your bottom quartile stores. Learn how execution gaps quietly drag down performance (and how to fix them).

Reports

Struggling with repeat customers? Find out how to build customer loyalty in retail using data-driven strategies that maximize retention.
Find out how to increase ATV in retail with insights from our guide, by combining service, sales-driven culture, and actionable data insights

Case studies

Events

Watch our latest CX webinar to learn how to turn feedback into action, prove ROI, and drive real retail results, fast.
Discover actionable customer strategies for retail executives to drive growth, boost retention, and connect CX to board-level outcomes.
TruRating, the retail performance platform helping brands turn everyday feedback into business results, has reached a major milestone: over one billion verified customer ratings collected at the point of experience.
In a Nutshell: Georgina Nelson brought her training in psychology and a role as a consumer advocate into discussions with her father about how to retain brick-and-mortar customers in the face of online encroachment. She realized the existing methods to assess customer experience were intrusive, unscientific, and probably counterproductive.
The preferences and experiences of customers haven’t been the main driver for [self-checkout], and there has been little research into how customers feel about this major shift.
We’re excited to share that TruRating has officially been named to the 2025 MarTech 50, BusinessCloud’s annual ranking of the UK’s most innovative marketing technology companies.
TruRating is shortlisted for Retail Partner of the Year at the 2025 People in Retail Awards for helping retailers turn feedback into results.
Meet Zack Hamilton, TruRating’s new Strategic Advisor, bringing bold thinking and CX strategies to drive next-level retail performance.

Find more content curated just for you

TruRating for business

Take a more open approach to customer feedback

Request a demo

Connect with a TruRating representative for more information about our solutions.

You’ll be in great company...

logo-new-balance-colour.png

“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

five-below-icon

“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

bealls-icon

“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

bealls

Download report

Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide