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Latest insights

shoptalk luxe

TruRating heads to Shoptalk Luxe – measuring what really matters in luxury retail

TruRating heads to Shoptalk Luxe in Abu Dhabi as Georgina Nelson returns to the Shoptalk stage to discuss measuring luxury marketing.
zipline and trurating

TruRating and Zipline announce partnership to bring customer insight and coaching into daily retail operations

TruRating and Zipline have announced a partnership designed to help store leaders act on customer insight more effectively.
trurating international brilliance awards

TruRating named finalist at the International Brilliance Awards 2026

TruRating has been named a finalist for the International Business Brilliance Awards for transforming feedback into performance intelligence.
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Holiday retail trends 2025 – what value-conscious shoppers want now

Discover 2025 holiday retail trends and how value-conscious shoppers compare, plan, and buy. Plus, strategies for retailers this season.

Blogs

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retail store staff training

Retail store staff training – tips and strategies

In this guide, we explore the importance of retail store staff training and provide actionable strategies for creating impactful training programs that equip your team with the skills they need to succeed.
retail data

Harnessing retail data – how analytics and AI are redefining store performance

Explore how retail data and analytics are empowering leaders to improve conversion, consistency, and customer experience.
ai retail operational excellence

AI in retail – how artificial intelligence is changing the retail industry

Discover how AI in retail is transforming operations, boosting conversion, and enhancing customer experience with real-world brand examples.
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Reports

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Holiday-Shopping-Report-Blog-Image

Holiday retail trends 2025 – what value-conscious shoppers want now

Discover 2025 holiday retail trends and how value-conscious shoppers compare, plan, and buy. Plus, strategies for retailers this season.
customer loyalty in retail

How to build customer loyalty in retail

Struggling with repeat customers? Find out how to build customer loyalty in retail using data-driven strategies that maximize retention.
atv guide

How to get your frontline to think “sales”, not just “service

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Case studies

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Crowds of shoppers on Regent Street in Central London, UK in the summer of 2018. In the foreground is a Muslim women pushing a stroller.

Combining custom questions with no-stress setup

Discover how Monsoon Accessorize used TruRating to improve CX, gather real-time insights, and deploy across 140 stores with zero IT disruption.
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Delivering the ‘Ultimate Customer Experience’

Delivering the ‘Ultimate Customer Experience’. Discover how retailers are using TruRating to improve their business with better customer insights.
Longo

Analyzing Customer Loyalty by Segment

Analyzing Customer Loyalty by Segment. Discover how retailers are using TruRating to improve their business with better customer insights.
Terre Haute - Circa May 2020: Five Below Retail Store. Five Below is a chain that sells products that cost up to 5 dollars.

Understanding your CX by Department

Understanding your CX by Department. Discover how retailers are using TruRating to improve their business with better customer insights.
Bealls Store

Unlocking the behaviors to create legendary guest experiences

Unlocking the behaviors to create legendary guest experiences. Discover how retailers are using TruRating to improve their business with better customer insights.
Produce section in grocery store

Identifying and fixing a drop in C-sat

Identifying and fixing a drop in C-sat. Discover how retailers are using TruRating to improve their business with better customer insights.
Terre Haute - Circa May 2020: Five Below Retail Store. Five Below is a chain that sells products that cost up to 5 dollars.

Mitigating a safety crisis during Covid

Mitigating a safety crisis during Covid Discover how retailers are using TruRating to improve their business with better customer insights.
Buford, USA - Jan 17th 2021: Front view of the New Balance store located in Buford, GA.

Testing customer response to a new store layout

Testing customer response to a new store layout. Discover how retailers are using TruRating to improve their business with better customer insights.
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Events

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shoptalk luxe

TruRating heads to Shoptalk Luxe – measuring what really matters in luxury retail

TruRating heads to Shoptalk Luxe in Abu Dhabi as Georgina Nelson returns to the Shoptalk stage to discuss measuring luxury marketing.
holiday shopping trends 2025

Value masterclass – the secrets to a strong holiday season in a price-sensitive environment

Discover 2025’s holiday retail trends in TruRating’s value masterclass. Learn how to drive confident spending in a price-sensitive market.
nrf 2026

TruRating takes to the field at NRF 2026 to reveal coaching that converts

Discover TruRating at NRF 2026. See AI-powered coaching and real-time performance intelligence that links CX to sales and loyalty.
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Press

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zipline and trurating

TruRating and Zipline announce partnership to bring customer insight and coaching into daily retail operations

TruRating and Zipline have announced a partnership designed to help store leaders act on customer insight more effectively.
jd sports canada

JD Sports Canada partners with TruRating to bring real-time shopper insight to every store 

TruRating is proud to announce that JD Sports Canada is now live with TruRating, joining JD Sports US in using real-time customer feedback.
forrester nrf europe

TruRating named in Forrester’s “2025 NRF Europe Innovators: Retail-Focused Tech Companies To Watch”

TruRating named in Forrester’s 2025 NRF Europe Innovators report. See how real-time checkout feedback tied to spend helps retailers scale.
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News

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trurating international brilliance awards

TruRating named finalist at the International Brilliance Awards 2026

TruRating has been named a finalist for the International Business Brilliance Awards for transforming feedback into performance intelligence.
business culture awards trurating

TruRating wins Best Brand & Values Initiative at the 2025 Business Culture Awards

We’re delighted to announce that TruRating has been named a finalist for the Best Brand & Values Initiative at the 2025 Business Culture Awards.
martech 50 2025

TruRating recognised in BusinessCloud’s MarTech 50 for 2025

We’re excited to share that TruRating has officially been named to the 2025 MarTech 50, BusinessCloud’s annual ranking of the UK’s most innovative marketing technology companies.
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You’ll be in great company...

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide