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roi of customer experience

The ROI of customer experience – calculating the value of CX

Bad CX impacts revenue and churn. Learn how to measure the ROI of customer experience, track key metrics, and improve customer satisfaction.
retail store staff training

Retail store staff training – tips and strategies

In this guide, we explore the importance of retail store staff training and provide actionable strategies for creating impactful training programs that equip your team with the skills they need to succeed.
holiday report

The store ops guide to creating magic this holiday season

In this quick guide, we’ve gathered insights from over 100,000 consumers and practical tips to help your store deliver an unforgettable holiday experience.
what is social proof

What is social proof and why is it important?

Learn what social proof is, why it matters, and how brands use different strategies to build trust, boost credibility, and drive sales.
retail customer journey

Retail customer journey – how to create a retail customer journey map

Learn how to create a retail customer journey map and discover the key stages, touchpoints, and strategies for an omnichannel retail journey.
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5 takeaways from our conversion analysis masterclass 

Every retailer wants to convert more non-purchasers into purchasers. But for as long as there have been stores, how retailers understand non-shoppers has largely stayed the same – focus groups and surveys, repeated over and over again. 
why is brand sentiment important

Why is brand sentiment important?

Brand sentiment is the intangible yet powerful emotional connection consumers have with a brand. It shapes consumer behavior, affects purchasing decisions, and ultimately impacts your bottom line. Understanding, measuring, and improving brand sentiment should be a priority for all retailers aiming to thrive in a competitive market.
how to measure customer service

How to measure customer service – metrics and tools

Discover how to measure customer service in retail with the right metrics and tools. Improve satisfaction and performance in your stores.
Customer-Insight-Analysis-Blog-Image

Customer insight analysis – strategies and techniques

Learn customer insight analysis strategies and techniques to drive smarter business decisions and enhance customer experiences.
BI in the retail industry

Business intelligence in the retail industry – strategies and trends

We explore the significance of business intelligence in the retail industry, how it works, its benefits and challenges, and the future trends that will shape its evolution.
Problem-with-conversion-analaysis

The problems with conversion analysis today

At its core, conversion in retail is about turning browsers into buyers. Whether it's online or in-store, the goal is to get customers to complete a desired action, like making a purchase.
Experiential-Retail-Blog-Image

Experiential retail – examples and strategies

The retail industry is continually adapting to new consumer trends and preferences, and right now, there is a strong emphasis on experiential retail. This customer experience approach significantly transforms the shopping experience by incorporating interactive activities that engage customers.
Conversion-Blog-Image-1v2

Retail conversion analysis guide

Struggling to turn store visitors into paying customers? Download our Conversion Analysis Guide to uncover proven strategies that drive purchases, improve customer experience, and boost your bottom line.
retail metrics

Retail metrics – 27 key metrics for your business

Understanding and tracking the right retail metrics is important for any retailer aiming to stay competitive and thrive. Measuring the right metrics provides the insights to make informed business decisions, optimize operations, and enhance customer satisfaction.
Omnichannel-vs-Multichannel-Retailing

The difference between multichannel and omnichannel retailing

Understanding the distinction between omnichannel and multichannel retail is important for any retailer operating across multiple channels. Both strategies aim to enhance customer experience, but they achieve this in different ways.

Worth it or wasted? The consumer view on retail technology in 2024.

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

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Worth it or wasted? The consumer view on retail technology in 2024.