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Blog

Blog

Pricing-Optimization-Blog-Image-1

Retail pricing optimization – strategies, models and examples

Retail pricing optimization is more crucial than ever, especially in an industry marked by economic fluctuations and changing consumer behavior. The recent trend of major retailers' price cuts highlights the competitive pressures and consumer sensitivities in today's market. These actions underscore the importance of effective pricing strategies to maintain profitability and customer loyalty.
advantages and disadvatnages of self-checkout

Advantages and disadvantages of self-checkout – a guide for retailers

Self-checkout remains the hottest topic in retail. Does it enhance the shopping experience, or is it on its way out? The idea of the systems - also known as checkout kiosks or checkout machines – was simple: empower customers to scan items and complete their purchases without needing assistance from a cashier.
how technology is changing the retail industry

How technology is changing the retail industry

Learn how technology is changing the retail industry. Explore consumer preferences and tech investments that improve shopping experiences.
retail technology innovations

6 innovations retailers are investing in

Discover how retail technology innovations are transforming shopping, from self-checkout to AI chatbots. Evaluate their impact and costs.
retail tech webinar

Webinar | Worth it or wasted? The retail tech investments connecting with consumers

From apps and bots, to sustainability and sourcing – global spending on retail technology will reach $263bn by 2027, according to Gartner. But what’s actually having an impact on customer experience?
predictive analytics in retail

Predictive analytics in retail – examples and strategies

We explore the world of predictive analytics in retail, its benefits, applications, and examples to illustrate its significance.
pharmacy self checkout

Insights from the NACDS Annual Meeting on the Evolution of Retail Pharmacies

The preferences and experiences of customers haven’t been the main driver for [self-checkout], and there has been little research into how customers feel about this major shift.
what is phygital

Phygital in retail — bridging the gap between physical and digital CX

Discover phygital in retail: where physical & digital merge for immersive CX. We discuss examples and strategies you can implement.
Rethink-Retail-Blog-Image-v2

CX is dead, long live CX. Why the next generation of retail leaders need to embrace Open CX.

Embrace the new era of retail CX, where transparency, personalization, and real-time feedback elevate brand-consumer interactions.
March-24-Webinar-Recap-Blog

Webinar | The launch of Open CX with guests Fortnum & Mason

Customer experience in retail just isn’t working. You’re hearing from your angriest 1% of customers. They’re skewing your decision-making and not helping generate ROI. And worst of all: they still go online and trash your business. During exclusive webinar, we unveiled a better way of doing things: Open CX.
Open-CX-Manifesto-Blog-Image 1

The Open CX Manifesto: Welcome to Customer-Centricity Made Simple

You feel it, right? The current approach to customer feedback is fundamentally broken. You’re only hearing from your angriest, loudest customers. They’re making you chase after issues you can’t quantify. And after all that – these customers can still go online and trash your business. Whatever department you’re in – from ops to CX – it seems being customer-centric is a lot harder said than done.
Guide-to-IQs-Blog-Image-2 (1)

How to measure your retail media network and deliver better insights to CPGs

In 2024 more and more CPG brands are looking to retail media networks to plug a gap in their advertising strategies. But as we explored in this blog on CPGs and retail media networks, retailers need to do better at delivering the right kind of data to their partner brands.
CPG-Retail-Media-Blog-Image-v2

CPG marketers are focusing on retail media – but here’s what they want from retailers first

News flash: advertising is going through a difficult time right now. While it won’t come as news to CPG marketers that the old ways of reaching customers aren’t cutting it anymore, there’s reasons to be positive. And it’s all to do good-ol’ dependable bricks-and-mortar stores.  In our recent webinar with Bryan Gildenberg, of CPG Guys podcast fame, we broke down a few of the things shaking up retail advertising right now, as well as the benefits of retail media.
Retail-Media-Guide-Blog-Image-v3

The future of in-store retail media

Retail media is having a moment. And according to a recent study by Insider Intelligence, physical stores are next frontier. Here’s the catch, though: while it’s easy-ish to quantify the ROI of digital advertising, to date it’s been almost impossible to understand the impact of in-store advertising.
Longos-Blog-Image

Longo Brothers Fruit Markets Inc. x TruRating

When you decide to call your customers “guests”, you set the bar extremely high for customer experience. The Canadian grocer Longo’s uses TruRating to go above and beyond customer expectations. And it’s working: in 2024, it was named the #1 grocery store in Ontario by Leger WOW.

Worth it or wasted? The consumer view on retail technology in 2024.

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

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Worth it or wasted? The consumer view on retail technology in 2024.