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5 takeaways from our conversion analysis masterclass 

Every retailer wants to convert more non-purchasers into purchasers. But for as long as there have been stores, how retailers understand non-shoppers has largely stayed the same – focus groups and surveys, repeated over and over again. 
why is brand sentiment important

Why is brand sentiment important?

Brand sentiment is the intangible yet powerful emotional connection consumers have with a brand. It shapes consumer behavior, affects purchasing decisions, and ultimately impacts your bottom line. Understanding, measuring, and improving brand sentiment should be a priority for all retailers aiming to thrive in a competitive market.
how to measure customer service

How to measure customer service – metrics and tools

Discover how to measure customer service in retail with the right metrics and tools. Improve satisfaction and performance in your stores.
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Customer insight analysis – strategies and techniques

Learn customer insight analysis strategies and techniques to drive smarter business decisions and enhance customer experiences.
BI in the retail industry

Business intelligence in the retail industry – strategies and trends

We explore the significance of business intelligence in the retail industry, how it works, its benefits and challenges, and the future trends that will shape its evolution.
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The problems with conversion analysis today

At its core, conversion in retail is about turning browsers into buyers. Whether it's online or in-store, the goal is to get customers to complete a desired action, like making a purchase.
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Experiential retail – examples and strategies

The retail industry is continually adapting to new consumer trends and preferences, and right now, there is a strong emphasis on experiential retail. This customer experience approach significantly transforms the shopping experience by incorporating interactive activities that engage customers.
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Retail conversion analysis guide

Struggling to turn store visitors into paying customers? Download our Conversion Analysis Guide to uncover proven strategies that drive purchases, improve customer experience, and boost your bottom line.
retail metrics

Retail metrics – 27 key metrics for your business

Understanding and tracking the right retail metrics is important for any retailer aiming to stay competitive and thrive. Measuring the right metrics provides the insights to make informed business decisions, optimize operations, and enhance customer satisfaction.
Omnichannel-vs-Multichannel-Retailing

The difference between multichannel and omnichannel retailing

Understanding the distinction between omnichannel and multichannel retail is important for any retailer operating across multiple channels. Both strategies aim to enhance customer experience, but they achieve this in different ways.
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Retail pricing optimization – strategies, models and examples

Retail pricing optimization is more crucial than ever, especially in an industry marked by economic fluctuations and changing consumer behavior. The recent trend of major retailers' price cuts highlights the competitive pressures and consumer sensitivities in today's market. These actions underscore the importance of effective pricing strategies to maintain profitability and customer loyalty.
advantages and disadvatnages of self-checkout

Advantages and disadvantages of self-checkout – a guide for retailers

Self-checkout remains the hottest topic in retail. Does it enhance the shopping experience, or is it on its way out? The idea of the systems - also known as checkout kiosks or checkout machines – was simple: empower customers to scan items and complete their purchases without needing assistance from a cashier.
atv guide

How to get your frontline to think “sales”, not just “service

  • Download report

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide