Introducing the world’s biggest platform for validated consumer ratings… which you’ve probably never heard of (till now)

Growing up in England in the 1990s, Georgina Nelson got an inside look at how brick-and-mortar bookstores scrambled to take on a scrappy upstart by the name of Amazon.

There is clear evidence in the data McKinsey provides that something is going wrong in the world of CX. Of a panel of 260 leaders in the field, only 15% of users claimed to be satisfied with the survey data they currently collect, while just 6% said they were confident in using it to make decisions.