MARKET RESEARCH PLATFORM

One question, limitless possibilities. For you, and your CPG partners.

Understand your customer on another level with Intelligent Questions. It’s still just one question at a checkout, it’s still easy for customers – but that question is based on what’s in someone’s basket, their transaction amount, or one of many more triggers. Use it to solve your biggest challenges, or team up with CPG partners to open a new direct revenue source.

Meet our customers
1

Collect the "why' with the "what"

Ask targeted questions based on multiple triggers to understand why someone bought what they did.

2

Analyse your data and pinpoint opportunties

Take a magnifying glass to the behaviors that drive sales, or help your CPG partners to maximize their retail media spend.

3

Prove ROI – to stakeholders, and CPG partners

Show the ROI of better experience at a product level, and give CPG brands the confidence to put more of their budget into your network.

What your CPG brand partners can discover with IQs

Our patented IQs technology is ready to help you open a new revenue stream with CPG brand partners. Ready to help them access never-before-seen in-store insights? Without them having to spend a fortune on market research studies? Let’s get started…

Behavior

Delve into consumer intent, awareness and purchase drivers
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  • Delve into consumer intent, awareness and purchase drivers
  • Track consumer behavior over time and see even the smallest shift
  • Discover brand loyalty levels and likelihood to switch products

Product

Develop, launch and optimize products with accurate data captured at the point-of-purchase in-store and online
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  • Develop, launch and optimize products with accurate data captured at the point-of-purchase in-store and online
  • Discover why consumers might buy competitors’ products
  • Understand why someone might not have bought a companion product

Marketing

Discover the direct impact of advertising on spend
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  • Discover the direct impact of advertising on spend
  • Get actionable data to create compelling in-store advertisements
  • Assess the effectiveness of digital marketing and social promotions

Why retailers love IQs for themselves

Merchandizing

Understand at a granular level what merchandizing strategies are driving greater sales

Marketing

Discover what marketing assets and promotions resonate with consumers

Store Operations

Monitor store compliance on the things you know drive sales

Loyalty

Uncover awareness and perceptions of your loyalty program

Digital

Create more seamless digital journeys, using UTMs to target questions

We have Intelligent Questions. But our other questions are smart, too.

Go omnichannel, the open CX way. Ask just one question at any customer touchpoint – online or offline – and identify what’s really driving customers to buy from you.

What is
Open CX?

Hear from the pioneers of Open CX

Take a look at our trophy cabinet

Giving Back
with TruCharity

Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.

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Demo Today