Latest insights

See why Omni Talk picked TruRating as one of five must-see retail technologies for fall 2026, and what stood out about our feedback model.
TruRating joins the NY Fashion Tech Lab 2026 Collective, bringing transaction-linked customer insight to fashion retail leaders in New York.
Premieres October 14th. Simon Hay and Gareth Johns unpack 30 consecutive weeks of in-store shopper data on value, conversion, and Q4.
Explore the advantages and disadvantages of mystery shopping, what research says about sales, and what changes with continuous measurement.
Explore the advantages and disadvantages of mystery shopping, what research says about sales, and what changes with continuous measurement.
Calculate your retail conversion rate, compare store benchmarks, and estimate the revenue value of a 1 or 2 point improvement.
See how transaction-linked feedback compares to other customer feedback tools for connecting sentiment to spend and real-time decisions.

Reports

Learn what retail leaders should measure in the first 90 days of a new store to spot risk, improve execution and reach stable performance.
Our Q1 2026 consumer insights shows how value-seeking and ethical shopping overlap—and what it means for retail teams and in-store performance.

Case studies

Events

See why Omni Talk picked TruRating as one of five must-see retail technologies for fall 2026, and what stood out about our feedback model.
TruRating joins the NY Fashion Tech Lab 2026 Collective, bringing transaction-linked customer insight to fashion retail leaders in New York.
Premieres October 14th. Simon Hay and Gareth Johns unpack 30 consecutive weeks of in-store shopper data on value, conversion, and Q4.
Simon Hay joins TruRating as Board Advisor, bringing decades of retail data leadership from dunnhumby, Tesco and Kroger.
Learn more about TruCoaching, a breakthrough capability within our performance intelligence platform.
TruRating and Zipline have announced a partnership designed to help store leaders act on customer insight more effectively.
TruRating joins the New York Fashion Tech Lab’s 2026 Collective, connecting with leading fashion retailers to shape CX and retail tech.
TruRating is shortlisted for Retail Partner of the Year at the People in Retail Awards 2026, recognising our people-first ethos.
TruRating is shortlisted for Retail System Award 2026 in two categories, recognizing its impact on retail insight and in-store performance.

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TruRating for business

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You’ll be in great company...

Aldi-500x200 1

“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”

ALDI

“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”

JD Sports

“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide