Latest insights

Kate Sizer joins TruRating as Chief Customer Officer, bringing 20+ years in grocery to help retailers turn customer feedback into better decisions.
Groceryshop 2026 takeaways from Kroger, Ahold Delhaize, Instacart and Hy-Vee on AI, retail media, value and customer experience.
Premieres October 14th. Simon Hay and Gareth Johns unpack 30 consecutive weeks of in-store shopper data on value, conversion, and Q4.
See why Omni Talk picked TruRating as one of five must-see retail technologies for fall 2026, and what stood out about our feedback model.
Compare alternatives to Net Promoter Score with new analysis of 400,000 responses showing what drove basket size across three retail estates.
Explore the advantages and disadvantages of mystery shopping, what research says about sales, and what changes with continuous measurement.
Calculate your retail conversion rate, compare store benchmarks, and estimate the revenue value of a 1 or 2 point improvement.

Reports

Learn what retail leaders should measure in the first 90 days of a new store to spot risk, improve execution and reach stable performance.
Our Q1 2026 consumer insights shows how value-seeking and ethical shopping overlap—and what it means for retail teams and in-store performance.

Case studies

Events

Groceryshop 2026 takeaways from Kroger, Ahold Delhaize, Instacart and Hy-Vee on AI, retail media, value and customer experience.
Premieres October 14th. Simon Hay and Gareth Johns unpack 30 consecutive weeks of in-store shopper data on value, conversion, and Q4.
See why Omni Talk picked TruRating as one of five must-see retail technologies for fall 2026, and what stood out about our feedback model.
Kate Sizer joins TruRating as Chief Customer Officer, bringing 20+ years in grocery to help retailers turn customer feedback into better decisions.
Simon Hay joins TruRating as Board Advisor, bringing decades of retail data leadership from dunnhumby, Tesco and Kroger.
Learn more about TruCoaching, a breakthrough capability within our performance intelligence platform.
TruRating joins the New York Fashion Tech Lab’s 2026 Collective, connecting with leading fashion retailers to shape CX and retail tech.
TruRating is shortlisted for Retail Partner of the Year at the People in Retail Awards 2026, recognising our people-first ethos.
TruRating is shortlisted for Retail System Award 2026 in two categories, recognizing its impact on retail insight and in-store performance.

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Aldi-500x200 1

“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”

ALDI

“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”

JD Sports

“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide