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Latest insights

Samuel Wiki, CC0, via Wikimedia Commons

Turning fitting room consistency into revenue growth 

See how Hanes Australasia used fitting room feedback and transaction data to uncover a 1% revenue growth opportunity through more consistent support.
customer survey fatigue

Survey fatigue – why customers stopped answering your surveys

Survey fatigue lowers response rates and data quality. Learn what causes it, how to spot it and how in-the-moment feedback helps.
customers completing a transaction at a retail store

What is ATV in retail? Average transaction value explained

ATV in retail means average transaction value. Learn the formula, calculate ATV, compare ATV with UPT, and see why this retail KPI matters.
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TruRating Named to the New York Fashion Tech Lab’s 2026 Collective 

Blogs

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customer survey fatigue

Survey fatigue – why customers stopped answering your surveys

Survey fatigue lowers response rates and data quality. Learn what causes it, how to spot it and how in-the-moment feedback helps.
customers completing a transaction at a retail store

What is ATV in retail? Average transaction value explained

ATV in retail means average transaction value. Learn the formula, calculate ATV, compare ATV with UPT, and see why this retail KPI matters.
agentic retail

Your retail agents can act fast… Can they tell if they were right? 

Agentic AI is moving into pricing, inventory and merchandising. What most agents miss: AI retail customer analytics tied to the transaction.
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Reports

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new store opening guide

The first 90 days of a new store – how to reach best-store performance

Learn what retail leaders should measure in the first 90 days of a new store to spot risk, improve execution and reach stable performance.
q1 2026 consumer insights

Consumer insights Q1 2026 – value and purpose in retail

Our Q1 2026 consumer insights shows how value-seeking and ethical shopping overlap—and what it means for retail teams and in-store performance.
atv guide

How to get your frontline to think “sales”, not just “service

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Case studies

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Samuel Wiki, CC0, via Wikimedia Commons

Turning fitting room consistency into revenue growth 

See how Hanes Australasia used fitting room feedback and transaction data to uncover a 1% revenue growth opportunity through more consistent support.
Univision Paradies Lagardere Store

Coaching behaviors that drive higher spend

See how Paradies Lagardère used TruRating to lift ATV by 10% and uncover a $1.8M revenue opportunity through better coaching.
Travel accessories shop at Atlanta Airport, USA

The cost of inconsistent product demo execution

InMotion found a 38% ATV difference in product demo execution. See how real-time feedback revealed revenue growth opportunities.
Crowds of shoppers on Regent Street in Central London, UK in the summer of 2018. In the foreground is a Muslim women pushing a stroller.

Combining custom questions with no-stress setup

Discover how Monsoon Accessorize used TruRating to improve CX, gather real-time insights, and deploy across 140 stores with zero IT disruption.
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Delivering the ‘Ultimate Customer Experience’

Delivering the ‘Ultimate Customer Experience’. Discover how retailers are using TruRating to improve their business with better customer insights.
Longo

Analyzing Customer Loyalty by Segment

Analyzing Customer Loyalty by Segment. Discover how retailers are using TruRating to improve their business with better customer insights.
Terre Haute - Circa May 2020: Five Below Retail Store. Five Below is a chain that sells products that cost up to 5 dollars.

Understanding your CX by Department

Understanding your CX by Department. Discover how retailers are using TruRating to improve their business with better customer insights.
Bealls Store

Unlocking the behaviors to create legendary guest experiences

Unlocking the behaviors to create legendary guest experiences. Discover how retailers are using TruRating to improve their business with better customer insights.
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Events

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Groceryshop-TTR-social-v2 (1)

Tap to Rate is coming to Groceryshop 2026

See how TruRating is bringing Tap to Rate and real-time customer feedback to Groceryshop 2026 in Las Vegas, September 22–24.
June-26-Webinar-Recap-Image

How Paradies Lagardère validates and scales retail strategy

Join TruRating and Paradies Lagardère to learn how to test, validate and scale your retail strategy using customer insight.
shoptalk luxe spring 2026

ShopTalk Spring 2026 – what Tap to Rate showed on the floor

ShopTalk Spring 2026 returns to Las Vegas. See how Tap to Rate captures real-time attendee feedback across sessions, networking, and the expo floor.
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Press

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Simon Hay Board Advisor TruRating

TruRating appoints detail data pioneer Simon Hay as board advisor 

Simon Hay joins TruRating as Board Advisor, bringing decades of retail data leadership from dunnhumby, Tesco and Kroger.
trucoaching

TruRating launches TruCoaching – turning frontline behaviors into daily, measurable performance gains

Learn more about TruCoaching, a breakthrough capability within our performance intelligence platform.
zipline and trurating

TruRating and Zipline announce partnership to bring customer insight and coaching into daily retail operations

TruRating and Zipline have announced a partnership designed to help store leaders act on customer insight more effectively.
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News

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NYFTL-Blog-Image-v2

TruRating Named to the New York Fashion Tech Lab’s 2026 Collective 

People-in-Retail-Awards-Finalist

TruRating shortlisted for Retail Partner of the Year at the People in Retail Awards 2026

TruRating is shortlisted for Retail Partner of the Year at the People in Retail Awards 2026, recognising our people-first ethos.
retail systems awards 2026

TruRating shortlisted for Retail Systems Awards 2026

TruRating is shortlisted for Retail System Award 2026 in two categories, recognizing its impact on retail insight and in-store performance.
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You’ll be in great company...

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide