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CX

CX

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How to increase survey response rates – 12 tactics ranked by impact

Increase survey response rates with 12 ranked tactics covering survey length, timing, channels, mobile design, incentives, and reminders.
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TruRating shortlisted for Retail Partner of the Year at the People in Retail Awards 2026

TruRating is shortlisted for Retail Partner of the Year at the People in Retail Awards 2026, recognising our people-first ethos.
what is a good survey response rate

What is a good survey response rate? 2026 benchmarks by channel

Compare 2026 benchmarks for email, in-app and point-of-sale surveys, plus learn the response rate formula.
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How Paradies Lagardère validates and scales retail strategy

Join TruRating and Paradies Lagardère to learn how to test, validate and scale your retail strategy using customer insight.
Simon Hay Board Advisor TruRating

TruRating appoints detail data pioneer Simon Hay as board advisor 

Simon Hay joins TruRating as Board Advisor, bringing decades of retail data leadership from dunnhumby, Tesco and Kroger.
cx industry

The CX industry is due for a shakeup…. here’s why we saw it coming

The CX industry is under pressure. Medallia, Qualtrics and AI disruption reveal businesses need trusted, real-time customer data.
shoptalk luxe spring 2026

ShopTalk Spring 2026 – what Tap to Rate showed on the floor

ShopTalk Spring 2026 returns to Las Vegas. See how Tap to Rate captures real-time attendee feedback across sessions, networking, and the expo floor.
retail conversion

Retail conversion guide – definition, formula, benchmarks, fixes

Struggling to turn store visitors into paying customers? Download our Conversion Analysis Guide to uncover proven strategies that drive purchases, improve customer experience, and boost your bottom line.
software as a service

Why software with a service is replacing SaaS for POS-driven businesses 

Traditional SaaS falls short for POS-driven businesses. Learn how Software with a Service turns POS feedback into revenue growth.
perceived value

Perceived value in retail – how experience shapes pricing, loyalty, and spend

Learn how perceived value in retail is shaped by in-store experience, pricing clarity, and trust, and why it drives loyalty and spend.
nrf 2026 day trurating

NRF 2026 – day three, and closing out an incredible show

Day three at NRF 2026 closed out an incredible week with strong partnerships shared insights and honest conversations about retail performance.
nrf 2026 day two

NRF 2026 – day two on the ground

Day two at NRF 2026 highlighted that retailers are looking for clearer insight better coaching and action at the store level.
atv guide

How to get your frontline to think “sales”, not just “service

  • Download report

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You’ll be in great company...

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

Download report

Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide