CX

CX

Calculate your retail conversion rate, compare store benchmarks, and estimate the revenue value of a 1 or 2 point improvement.
See how transaction-linked feedback compares to other customer feedback tools for connecting sentiment to spend and real-time decisions.
See how Hanes Australasia used fitting room feedback and transaction data to uncover a 1% revenue growth opportunity through more consistent support.
Survey fatigue lowers response rates and data quality. Learn what causes it, how to spot it and how in-the-moment feedback helps.
ATV in retail means average transaction value. Learn the formula, calculate ATV, compare ATV with UPT, and see why this retail KPI matters.
Agentic AI is moving into pricing, inventory and merchandising. What most agents miss: AI retail customer analytics tied to the transaction.
See how TruRating is bringing Tap to Rate and real-time customer feedback to Groceryshop 2026 in Las Vegas, September 22–24.
Increase survey response rates with 12 ranked tactics covering survey length, timing, channels, mobile design, incentives, and reminders.
Retail conversion rate is the percentage of store visitors who buy. Learn the formula, benchmarks and how it compares with e-commerce.
TruRating is shortlisted for Retail Partner of the Year at the People in Retail Awards 2026, recognising our people-first ethos.
Compare 2026 benchmarks for email, in-app and point-of-sale surveys, plus learn the response rate formula.

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You’ll be in great company...

Aldi-500x200 1

We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.

ALDI

JD-500x200 1

“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”

JD Sports

bealls-icon

“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide