With experience spanning Tesco, dunnhumby, Accenture and SMG, Sizer will help enterprise retailers turn customer feedback into better commercial decisions.
Atlanta, Georgia, October 14, 2026. TruRating has appointed Kate Sizer, most recently Commercial Customer Director at IGD, as Chief Customer Officer, with a brief to help every retailer it works with get more from its TruRating data.
Sizer will focus on strengthening TruRating’s enterprise client relationships, helping retailers put customer insights to work across their businesses, and expanding the advisory support that turns those insights into clear priorities. That advisory team also shows clients how they compare with their sector, drawing on more than one billion ratings.
TruRating asks one anonymous question at payment and links each answer to the purchase. On average, 84% of in-store customers answer, giving retailers enough feedback to understand how customer experience impacts commercial outcomes at store and shift level. Sizer joins as TruRating expands how clients use that data, from configurable dashboards to their own data warehouse and AI assistants their teams already use.
Sizer has spent more than 20 years in grocery, working with clients to collect, interpret, and act on customer research and insights. She is passionate about designing, delivering, and optimizing customer experiences across channels and missions.
“Customers are thinking harder about where they shop, and retailers want data they can trust before they hand decisions to AI. As more retailers turn to TruRating, Kate will make sure they act on what they learn, from the store floor to the boardroom. I’m so excited to have her with us”.
Georgina Nelson, CEO and co-founder of TruRating.
“With customer experiences evolving so quickly, I was drawn to TruRating’s unique ability to capture vast volumes of data as each purchase happens, so problems surface before they cost another customer. As commercial pressures increase, leading with insights that show a clear return is critical for future decision-making”.
Kate Sizer, Chief Customer Officer at TruRating.
About TruRating
TruRating helps retailers and hospitality operators understand what customers experience, store by store and shift by shift, while there’s still time to act. On average, 84% of in-store customers answer one anonymous question at payment. Because each answer is linked to the transaction, teams can see which experiences move conversion, basket value, and repeat visits.
A multi-award-winning company with teams in the UK, North America, and Australia, TruRating has collected more than one billion ratings and donates to children’s charities for every question answered. Contact [email protected] to learn more.
Media contacts
TruRating: Nicholas Church, Marketing Director, [email protected].
