POS Feedback Solution

Data your store teams can truly believe in…

Say goodbye to making decisions based on poor data, worrying about patchy execution and second guessing what your customers are thinking. Say hello to TruRating’s in-store point of sale survey solution.

Meet our customers
1

Capture customer feedback when it matters most

Our patented, nonintrusive point of sale feedback solution allows you to capture in-store feedback right at the moment of purchase. It’s easy to set up and hassle-free for technical teams, as we partner with all the leading payment providers. Custom payment system? No problem, we work with those as well.

2

Understand all of your customers

Hear from 84% of your customers in real-time to obtain a truly representative sample of data. Discover the key factors that drive store performance, learn what influences conversion rates, or gain deeper insights into buyer behavior—the possibilities are endless.

3

Analyse and act on insights

Unlock the full potential of your operations with our TruHub analytics platform. Equip your store teams with the insights they need to make impactful changes all the way down to shift-level. With the power of generative AI-driven analytics, your teams can seize every opportunity to improve performance and maximize revenue like never before.

Our payment partners

Take payments? Then you’re ready to use TruRating! Measure the implementation of your new in-store feedback platform in days (not months or years) thanks to our payment partners.

Representative

Hear from up to 80% of your customers, not the 1.5% who usually fill out a survey or complain

REAL-TIME

Diagnose and fix store issues before they impact your bottom line and your reputation

AUTHENTIC

Every customer becomes a mystery shopper, giving you a real view of store performance

ROI-driven analytics

ROI-driven analytics

Link up to 50 data points for each transaction and combine transaction and sentiment data to connect customer feedback to ROI.

Performance alerts

Performance alerts

Never miss a beat - set alerts to automatically notify you when your stores drop below key service KPIs.

Store-level insights

Store-level insights

Get the real view of what’s happening in your business down to the individual store level.

Display your in-store ratings online to help increase your organic SEO and build customer confidence in your brand.

Did staff greet you today?

When customers say “Yes”…

Y

96%

N

4%

Were you offered additional items?

When customers say “Yes”…

Y

77%

N

23%

How well do we know our product?

When customers say “Well”…

83%

OK

14%

3%

Did staff greet you today?

Y

96%

N

4%

+20.2%

Transaction Value

Were you offered additional items?

Y

77%

N

23%

+35.2%

Transaction Value

How well do we know our product?

83%

OK

14%

3%

+11.9%

Transaction Value
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FAQ

Frequently asked questions

Answers to the questions retailers ask before rolling out point of sale feedback.

What is a point of sale survey?
A point of sale survey asks customers for feedback on the payment terminal while they pay, instead of by email or receipt code after they leave. TruRating asks one question per transaction and hears back from 84% of customers. Receipt-based surveys convert fewer than 1% of shoppers on average.
Will asking a question at checkout slow down the line?
No. TruRating asks a single question, and customers respond with one keypress while the terminal processes their card. TruRating designed and patented the interaction to sit inside the payment flow, with no impact on checkout throughput.
What response rate should we expect from an in-store survey?
84% of customers answer TruRating's single question at the terminal. Receipt surveys draw fewer than 1% of shoppers on average, and email surveys land between 5% and 15%. Both skew toward customers with strong opinions. A terminal survey gives you a representative read on each store, shift, and daypart.
How is this different from receipt surveys?
A receipt survey asks customers to type a code into a website after they get home, and on average fewer than 1% do. Those responses skew toward complaints. TruRating asks its question during payment, hears from 84% of customers, and links each rating to the transaction it describes.
Can point of sale feedback replace mystery shopping?
Yes. A mystery shopper gives you one scripted visit per store per period. TruRating scores real visits from paying customers throughout the day, and covers both jobs: feedback on compliance with in-store behaviors, and continuous performance measurement over time.
How does TruRating compare to a feedback kiosk like HappyOrNot?
Standalone kiosks, like HappyOrNot's smiley terminals, stand at exits and doorways. Anyone passing can press them, and no response connects to a purchase. TruRating puts its question on the payment terminal, so each rating comes from a verified paying customer, once per transaction, tied to what they spent. TruRating also asks any number of questions at any frequency, giving you information the whole business can use, beyond a single happy score.
What type of questions can I ask with TruRating?
Anything a customer can answer on a keypad: score on a 0–9 scale, answer yes or no, or choose from multiple-choice options. Retailers measure service, store experience, product range, value for money, and promoter-style loyalty questions, and you can change questions as often as you like.
Do we need new hardware to collect feedback at checkout?
No. TruRating runs on the payment terminals in your stores today, through integrations with Verifone, Ingenico, Adyen, Worldpay, NCR Voyix, Toshiba, and other leading payment and POS providers. If you run a custom payment stack, we integrate with that too.
How long does implementation take?
Days rather than months. Your payment provider carries the integration, so there is no store-by-store installation and little work for your technical teams. If your stores take card payments, they can run TruRating.
How do we connect in-store feedback to sales?
Each rating links to its transaction, along with up to 50 data points about that sale. You can put a number on service behaviors, store experience, products, and the impact of product and marketing initiatives: customers who say staff greeted them spend 20.2% more, and customers offered additional items spend 35.2% more. Explore the patterns in TruRating's customizable AI-powered dashboard, TruHub, or ship the data straight to your own stack via MCP Server, REST APIs, and Delta Lake exports.

Giving Back
with TruCharity

Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.

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