Understand your customer on another level with Intelligent Questions. It’s still just one question at a checkout, it’s still easy for customers – but that question is based on what’s in someone’s basket, their transaction amount, or one of many more triggers. Use it to solve your biggest challenges, or team up with CPG partners to open a new direct revenue source.
Ask targeted questions based on multiple triggers to understand why someone bought what they did.
Take a magnifying glass to the behaviors that drive sales, or help your CPG partners to maximize their retail media spend.
Show the ROI of better experience at a product level, and give CPG brands the confidence to put more of their budget into your network.
Our patented IQs technology is ready to help you open a new revenue stream with CPG brand partners. Ready to help them access never-before-seen in-store insights? Without them having to spend a fortune on market research studies? Let’s get started…
Understand at a granular level what merchandizing strategies are driving greater sales
Discover what marketing assets and promotions resonate with consumers
Monitor store compliance on the things you know drive sales
Uncover awareness and perceptions of your loyalty program
Create more seamless digital journeys, using UTMs to target questions
Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.
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TruRating captures verified customer signals at the moment of purchase and turns them into consumer intelligence you can act on. Across every store, location, product and channel. Over 1 billion signals captured and counting.
“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”
ALDI
“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”
JD Sports
“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”
bealls
