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CPG marketers are focusing on retail media – but here’s what they want from retailers first

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CPG marketers are focusing on retail media – but here’s what they want from retailers first
News flash: advertising is going through a difficult time right now. While it won’t come as news to CPG marketers that the old ways of reaching customers aren’t cutting it anymore, there’s reasons to be positive. And it’s all to do good-ol’ dependable bricks-and-mortar stores.  In our recent webinar with Bryan Gildenberg, of CPG Guys podcast fame, we broke down a few of the things shaking up retail advertising right now, as well as the benefits of retail media.
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The future of in-store retail media: 5 key takeaways from our study of 135,000 consumers
Retail media is having a moment. And according to a recent study by Insider Intelligence, physical stores are next frontier. Here’s the catch, though: while it’s easy-ish to quantify the ROI of digital advertising, to date it’s been almost impossible to understand the impact of in-store advertising.
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Longo Brothers Fruit Markets Inc. x TruRating
When you decide to call your customers “guests”, you set the bar extremely high for customer experience. The Canadian grocer Longo’s uses TruRating to go above and beyond customer expectations. And it’s working: in 2024, it was named the #1 grocery store in Ontario by Leger WOW.
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Hanes Brands Inc. (Champion, Bonds, Bras N Things) x TruRating
Apparel brands live and die on their ability to be agile – how fast they can get the right products to customers and deliver in-store experiences that keep people coming back.
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Strategic Insights: Key 2023 Holiday Shopping Trends for Retailers Planning Ahead in 2024
In the ever-evolving retail landscape, understanding consumer behavior is the linchpin to operational excellence and successful marketing strategies. As we step into the new year, armed with exclusive insights from TruRating, we unravel the tale of consumer holiday shopping habits, examining pivotal dates that witnessed significant shifts in purchasing patterns.
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Webinar | The Rise of Retail Media: Shopper Impacts and Attitudes
“You are learning things when you study this granular behavior, that are often counterintuitive and really surprising,” said Bryan Gildenberg, Former Chief Knowledge Officer at Kantar and The CPG Guys Podcast Host. “…having done a lot of in-store research in my life, you find this stuff all the time, but the ability to capture it in real-time is important.”
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Guaranteed to be Grumpy: Consumer Aversion of Long-Form Surveys 
Have you ever agreed to take part in a survey, feeling generous about sharing your feedback…and then many looooong boring minutes later found yourself wishing you hadn’t – perhaps ultimately walking away without completing the survey?  If so – you’re not alone.
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Charting the future of retail: Why we need to listen to Gen Z
Ah, the enigma that is Generation Z. Are they really so hard to decipher? And if so, why does it matter? Certainly, many retailers have spoken to us about the urgent need to connect with and engage the next generation. So what is it about “Zoomers” that makes this so challenging? For one, it’s clear from the research that there’s a real problem with pinning down Gen Z characteristics. It’s easy to rely on lazy assumptions and stereotypes about the TikTok generation –  “they’re digital natives, so of course they prefer to do all their shopping online”.
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The Vocal Minority: How genuine customer voices are being drowned out by the fakes and extreme few. 
It’s been discussed time and time again – online reviews now play a huge part in consumer decision-making. And it’s well-known that fake reviews are a big problem (to the point where law-makers in the US are introducing legislation to combat the issue). Add in the fact that it’s usually the most disappointed or delighted customers that even trouble themselves to leave reviews, and you end up with a morass of unrepresentative feedback. 

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