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Why the in-store experience is the key to customer engagement in 2022

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Why the in-store experience is the key to customer engagement in 2022
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Insider Interview – Cathy Hotka & Georgina Nelson
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7 Retail Influencers on Loyalty in 2021
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The Experience Strategy Podcast: The New Era of Experience Management
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Kelsey Erickson and Brad Cox join Team Tru as Global Head of Sales and Enterprise Account Lead
We’re delighted to welcome Kelsey and Brad to Team Tru…
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Mapping Loyalty in Uncertain Times
COVID hit retail like a seismic shockwave in March 2020. While much of that year saw the industry scramble to meet consumers’ immediate needs and concerns, the question many are asking themselves now is – what is next?
How to Use Data to Prove the ROI of CX
How to Use Data to Prove the ROI of CX
When it comes to CX – ROI is increasingly a hot topic.  And not always for the right reasons. 
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TruRating announces partnership with Agile Store Ops experts Quorso.
In a move that will make it easier for retail stores to monitor and react to their customers’ in-store experience Quorso the Agile Stores app, has partnered with TruRating. 
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Is NPS no longer safe for work (NSFW)?
In a previous article, I talked about the danger of measuring improvements to customer experience using just customer experience scores rather than increases in revenue, footfall, conversion rates or repeat visits. I wanted to expand a bit on this with a particular focus on Net Promoter Score (NPS) and why I believe solely relying on it can give a misleading view on actual or future business performance. 

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