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predictive analytics in retail
Predictive analytics in retail – examples and strategies
We explore the world of predictive analytics in retail, its benefits, applications, and examples to illustrate its significance.
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Insights from the NACDS Annual Meeting on the Evolution of Retail Pharmacies
The preferences and experiences of customers haven’t been the main driver for [self-checkout], and there has been little research into how customers feel about this major shift.
what is phygital
Phygital in retail — bridging the gap between physical and digital CX
Discover phygital in retail: where physical & digital merge for immersive CX. We discuss examples and strategies you can implement.
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CX is dead, long live CX. Why the next generation of retail leaders need to embrace Open CX.
Embrace the new era of retail CX, where transparency, personalization, and real-time feedback elevate brand-consumer interactions.
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Webinar | The launch of Open CX with guests Fortnum & Mason
Customer experience in retail just isn’t working. You’re hearing from your angriest 1% of customers. They’re skewing your decision-making and not helping generate ROI. And worst of all: they still go online and trash your business. During exclusive webinar, we unveiled a better way of doing things: Open CX.
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The Open CX Manifesto: Welcome to Customer-Centricity Made Simple
You feel it, right? The current approach to customer feedback is fundamentally broken. You’re only hearing from your angriest, loudest customers. They’re making you chase after issues you can’t quantify. And after all that – these customers can still go online and trash your business. Whatever department you’re in – from ops to CX – it seems being customer-centric is a lot harder said than done.
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5 takeaways from Shoptalk 2024 – POS feedback, retail media, and the rise of Open CX
TruRating hit Las Vegas last week for Shoptalk 2024, the annual gathering of retail and CPG leaders. Our CEO Georgina Nelson took to the stage to unveil Open CX, a new, better way to do customer experience. And unlike the old Vegas motto, we’re going to tell-all about what happened there…
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How to measure your retail media network and deliver better insights to CPGs
In 2024 more and more CPG brands are looking to retail media networks to plug a gap in their advertising strategies. But as we explored in this blog on CPGs and retail media networks, retailers need to do better at delivering the right kind of data to their partner brands.
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CPG marketers are focusing on retail media – but here’s what they want from retailers first
News flash: advertising is going through a difficult time right now. While it won’t come as news to CPG marketers that the old ways of reaching customers aren’t cutting it anymore, there’s reasons to be positive. And it’s all to do good-ol’ dependable bricks-and-mortar stores.  In our recent webinar with Bryan Gildenberg, of CPG Guys podcast fame, we broke down a few of the things shaking up retail advertising right now, as well as the benefits of retail media.

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