Ahead of NRF, Georgina catches up with Retail Insider extraordinaire Cathy Hotka.

We catch up with 7 leading retail experts to get their take on the state of customer loyalty in 2021 and beyond…

Huge thanks to Dave Norton & Aransas Savas for inviting Georgina on to the Experience Strategy Podcast to talk all things customer research.

COVID hit retail like a seismic shockwave in March 2020. While much of that year saw the industry scramble to meet consumers’ immediate needs and concerns, the question many are asking themselves now is – what is next?

When it comes to CX – ROI is increasingly a hot topic.  And not always for the right reasons. 

In a previous article, I talked about the danger of measuring improvements to customer experience using just customer experience scores rather than increases in revenue, footfall, conversion rates or repeat visits. I wanted to expand a bit on this with a particular focus on Net Promoter Score (NPS) and why I believe solely relying on it can give a misleading view on actual or future business performance. 

Following a year that retail isn’t likely to forget – one of the key takeaways was the importance of being digitally prepared. Though much of the attention was focused on the growth in eCommerce, the pandemic showed that the concept of isolated channels is starting to fall apart. While for many Covid played the role…