In this blog series, examining how fast-growing retailers drive continuous improvements in-store via customer feedback, we’ll continue by looking at the question strategy.  Proactively monitoring store team performance has traditionally been tricky for large retail chains. Being able to pinpoint and act to fix issues before they impact the customer – and sales figures for that store – can be a huge competitive advantage. To this end, with the right technologies and question strategy, some forward-thinking Operations leaders are now turning to customer feedback as a reliable method for measuring, managing, and motivating store teams.