The Increasingly Thoughtful Customer

In Parts 1 and 2 of our Inflation Report, we looked at the cross-generational impacts of inflation and how global price rises on daily necessities are impacting consumer habits respectively. 

In Part 3 of the report, we turn our eye to how inflation is leading to a new consumer mindset overhaul – one less inclined to discretionary purchases, yet at the same time more willing to potentially try new retail options.