“You are learning things when you study this granular behavior, that are often counterintuitive and really surprising,” said Bryan Gildenberg, Former Chief Knowledge Officer at Kantar and The CPG Guys Podcast Host. “…having done a lot of in-store research in my life, you find this stuff all the time, but the ability to capture it in real-time is important.”
In this webinar, “The Rise of Retail Media: Shopper Impacts and Attitudes”, we share comprehensive insight into the evolving landscape of retail media and its profound impact on consumer behavior. The conversation was driven by industry expert and leading data analyst, The CPG Guys’ Bryan Gildenberg, and TruRating’s Gareth Johns. They delved into the pivotal role of retail advertising in shaping the shopping experience and highlighted the growing significance of how retail media influences shoppers’ decision-making.
During the webinar, Johns shared findings from over 135,000 consumer responses on the various forms of retail advertising. From these insights, they will explored:
- Consumer attitudes towards retail advertising in store and in digital channels and the impact this has on buying decisions
- The desirability of specific advertising channels by demographics and retail sectors
- Ways to implement attribution and how to test for recall and impact on consumers in store