Atlanta, GA — TruRating, the global leader in real-time customer feedback and performance intelligence, today announced the appointment of Simon Hay as Board Advisor, further strengthening its strategic leadership as it accelerates growth across global retail markets.
Hay brings more than four decades of experience at the forefront of the customer data revolution in retail. As the first employee of dunnhumby, he played a foundational role in the development of Tesco Clubcard, one of the most influential loyalty programs in retail history. He later led the expansion of dunnhumby into the U.S. through its landmark partnership with Kroger, and ultimately served as Group CEO, working alongside some of the world’s most recognized retailers and CPG brands.
Throughout his career, Hay has been known for driving transformation at the intersection of data, strategy, and culture – helping retailers unlock measurable business outcomes through deeper customer understanding and monetizing their data through insight and media.
His appointment comes at a pivotal moment for TruRating, as retailers increasingly seek to connect customer experience directly to business performance metrics such as conversion, basket size, loyalty, and lifetime value.
“Retailers always win when they have the deepest understanding of the shopper built with rich and timely data,” said Simon Hay. “What excites me about TruRating is the ability to capture verified human data at the key moment when the customer pays. Globally, 84% of shoppers respond in that moment, helping collect operational data, value perceptions, retail media insights and much more. This connects in real time to store colleagues’ tech, corporate dashboards, and AI data lakes. This kind of data fundamentally changes how retailers make decisions.”
“Simon has had a profound and lasting impact on the retail industry,” said Georgina Nelson, CEO of TruRating. “What has always stood out to me is his ability to connect customer insight directly to commercial growth – something we believe deeply in at TruRating. When you truly understand your customers, in the moment and at scale, you unlock a completely different level of performance. I’m genuinely thrilled to welcome him to the team as we continue this next chapter together.”
Hay will serve as a strategic advisor to TruRating’s leadership, supporting continued innovation and expansion as the company helps retailers translate customer feedback into actionable insight at scale.
About TruRating
TruRating helps retailers and hospitality leaders and operators turn real-time customer feedback into performance intelligence, hearing from an average of 84% of customers in-store through patented point-of-payment technology and 43% online through seamless digital integrations.
With over one billion ratings worldwide, TruRating’s AI-powered performance intelligence platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel.
Each rating contributes to a more transparent world of customer feedback, streamed to public profiles, so shoppers and businesses alike can trust what they see. And with every question answered, TruRating donates to children’s charities across our markets.
TruRating is a global multi-award-winning company with teams in the UK, North America and Australia, partnering with many of the world’s most loved brands across grocery, fashion, beauty, and beyond.
To learn more, contact: [email protected]
