Marketing

Marketing

Calculate your retail conversion rate, compare store benchmarks, and estimate the revenue value of a 1 or 2 point improvement.
See how transaction-linked feedback compares to other customer feedback tools for connecting sentiment to spend and real-time decisions.
See how TruRating is bringing Tap to Rate and real-time customer feedback to Groceryshop 2026 in Las Vegas, September 22–24.
Retail conversion rate is the percentage of store visitors who buy. Learn the formula, benchmarks and how it compares with e-commerce.
TruRating is shortlisted for Retail Partner of the Year at the People in Retail Awards 2026, recognising our people-first ethos.
Join TruRating and Paradies Lagardère to learn how to test, validate and scale your retail strategy using customer insight.
TruRating heads to Shoptalk Luxe in Abu Dhabi as Georgina Nelson returns to the Shoptalk stage to discuss measuring luxury marketing.
Learn how perceived value in retail is shaped by in-store experience, pricing clarity, and trust, and why it drives loyalty and spend.
We’re excited to share that TruRating has officially been named to the 2025 MarTech 50, BusinessCloud’s annual ranking of the UK’s most innovative marketing technology companies.
Fake reviews are hurting honest businesses. Learn how to protect your brand, build trust, and turn real customer feedback into social proof.
Join TruRating at Shoptalk Europe 2025 to explore how real-time feedback powers unified commerce and drives revenue from digital to in-store

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You’ll be in great company...

Aldi-500x200 1

We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.

ALDI

JD-500x200 1

“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”

JD Sports

bealls-icon

“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide