Atlanta, GA — TruRating, the global leader in real-time customer feedback and performance intelligence, today announced it has been named to the 2026 Collective, the New York Fashion Tech Lab’s flagship program connecting the retail industry’s most promising technology companies with its most influential brands.
Now in its largest year to date, the 2026 Collective brings together 11 companies selected for their potential to shape the future of fashion and retail. The program is backed by a group of leading retail partners, including Gap Inc., J.Crew Group, Kohl’s, lululemon, Saks Global (Exemplar Luxury Group), The TJX Companies, VF Corporation, and Steve Madden, who participated directly in the selection and programming of this year’s cohort.
TruRating joins the Collective as one of five companies announced in its second wave, alongside a group of technologies spanning data insight, identity measurement, visual commerce, and customer loyalty. Inclusion in the program gives TruRating direct access to fashion and retail leaders shaping how the industry uses data and technology to serve customers.
“This is exactly the kind of collaboration we built TruRating for. Fashion retail runs on instinct and story as much as it runs on data, and that’s where our real-time feedback belongs. Getting to compare notes with brands like these, and with the other companies in the Collective, pushes all of us to build something sharper.”
Georgina Nelson, Founder and CEO of TruRating.
As part of the program, Nelson and the TruRating team will travel to New York in early September for a series of meetings with fashion retailers and fellow Collective members, focused on the future of customer feedback, data, and the in-store experience.
The New York Fashion Tech Lab’s Collective model reflects a broader shift in the program’s approach, expanding from a single annual cohort to a rolling structure designed to create more opportunities for dialogue and collaboration between startups and retail partners throughout the year.
About TruRating
TruRating helps retailers and hospitality leaders and operators turn real-time customer feedback into performance intelligence, hearing from an average of 88% of customers in-store through patented point-of-payment technology and 53% online through seamless digital integrations.
With over one billion ratings collected worldwide, TruRating’s AI-powered performance intelligence platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel.
Each rating contributes to a more transparent world of customer feedback, streamed to public profiles so shoppers and businesses alike can trust what they see. And with every question answered, TruRating donates to children’s charities across our markets.
TruRating is a global multi-award-winning company with teams in the UK, North America and Australia, partnering with many of the world’s most loved brands across grocery, fashion, beauty, and beyond.
To learn more, contact: [email protected]
Useful resources
- Perceived value in retail – how experience shapes pricing, loyalty, and spend
- Retail conversion guide – definition, formula, benchmarks, fixes
- How to measure customer service – metrics and tools
- Real-time feedback and customer experience – the new standard for retail
- How to improve customer experience in retail stores
