CX

CX

Retail conversion rate is the percentage of store visitors who buy. Learn the formula, benchmarks and how it compares with e-commerce.
TruRating is shortlisted for Retail Partner of the Year at the People in Retail Awards 2026, recognising our people-first ethos.
Compare 2026 benchmarks for email, in-app and point-of-sale surveys, plus learn the response rate formula.
Join TruRating and Paradies Lagardère to learn how to test, validate and scale your retail strategy using customer insight.
Simon Hay joins TruRating as Board Advisor, bringing decades of retail data leadership from dunnhumby, Tesco and Kroger.
The CX industry is under pressure. Medallia, Qualtrics and AI disruption reveal businesses need trusted, real-time customer data.
ShopTalk Spring 2026 returns to Las Vegas. See how Tap to Rate captures real-time attendee feedback across sessions, networking, and the expo floor.
Increase retail conversion with practical strategies for staffing, selling behaviors, stock availability, checkout friction and measurement.
Traditional SaaS falls short for POS-driven businesses. Learn how Software with a Service turns POS feedback into revenue growth.
Learn how perceived value in retail is shaped by in-store experience, pricing clarity, and trust, and why it drives loyalty and spend.
Day three at NRF 2026 closed out an incredible week with strong partnerships shared insights and honest conversations about retail performance.
Day two at NRF 2026 highlighted that retailers are looking for clearer insight better coaching and action at the store level.

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You’ll be in great company...

Aldi-500x200 1

We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.

ALDI

JD-500x200 1

“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”

JD Sports

bealls-icon

“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide