Blog

Apparel brands live and die on their ability to be agile - how fast they can get the right products to customers and deliver in-store experiences that keep people coming back.

In the ever-evolving retail landscape, understanding consumer behavior is the linchpin to operational excellence and successful marketing strategies. As we step into the new year, armed with exclusive insights from TruRating, we unravel the tale of consumer holiday shopping habits, examining pivotal dates that witnessed significant shifts in purchasing patterns.

One of my first ever TruRating conversations was with a lady at Starbucks HQ who said this - and educated me on the importance of understanding the individuality of each store. With different customers, each with their own needs, expectations, and behavior patterns - retailers should take a granular view of the experience within each store.

In this blog series, examining how fast-growing retailers drive continuous improvements in-store via customer feedback, we’ll continue by looking at the question strategy.  Proactively monitoring store team performance has traditionally been tricky for large retail chains. Being able to pinpoint and act to fix issues before they impact the customer – and sales figures for that store - can be a huge competitive advantage. To this end, with the right technologies and question strategy, some forward-thinking Operations leaders are now turning to customer feedback as a reliable method for measuring, managing, and motivating store teams.