The Open CX Manifesto: Welcome to Customer-Centricity Made Simple

You feel it, right? The current approach to customer feedback is fundamentally broken. You’re only hearing from your angriest, loudest customers. They’re making you chase after issues you can’t quantify. And after all that – these customers can still go online and trash your business. Whatever department you’re in – from ops to CX – it seems being customer-centric is a lot harder said than done.
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You feel it, right? The current approach to customer feedback is fundamentally broken. You’re only hearing from your angriest, loudest customers. They’re making you chase after issues you can’t quantify. And after all that – these customers can still go online and trash your business. Whatever department you’re in – from ops to CX – it seems being customer-centric is a lot harder said than done.

You feel it, right? The current approach to customer feedback is fundamentally broken.

You’re only hearing from your angriest, loudest customers. They’re making you chase after issues you can’t quantify. And after all that – these customers can still go online and trash your business.

Whatever department you’re in – from ops to CX – it seems being customer-centric is a lot harder said than done.

And worst of all, businesses are spending so much money to solve the problem. CX tech spend is skyrocketing, but response rates and ROI aren’t.

  1. Getting 80%+ response rates from customers – millions of reviews every week – with a third-party platform that customers trust
  2. Directly connecting feedback to what someone bought, and how much they spent – and enabling ANYONE in your org to identify financial opportunities
  3. Proving your customer-centricity with public profile pages that enable you to counter fake, negative online reviews.

And on top of all that – every rating equals a donation made by TruRating to a children’s charity.

The brands that use TruRating care about customer feedback. And we mean, reallycare.

So much so that they want to collect it from every customer through their doors.

And they’d rather have an honest 0/10 score, than a fake 10/10.

They want to make it super simple for staff to act on feedback.

And they don’t want to keep scores secret – they want to show the world how they’re doing and how they’re improving.

They believe customer experience shouldn’t be a ‘dark art’ know by a lucky few in their organization.

But a transparent view into what’s ACTUALLY happening at key touchpoints.

An always-open channel with customers.

With ROI, as standard.

We’re powering the greatest brands, the greatest workplace cultures, the greatest customer experience.

We believe the future of customer feedback will rely on openness, trust and transparency. That’s what you get with us.

If you’re ready to get aboard, let’s chat…  

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