There is clear evidence in the data McKinsey provides that something is going wrong in the world of CX. Of a panel of 260 leaders in the field, only 15% of users claimed to be satisfied with the survey data they currently collect, while just 6% said they were confident in using it to make decisions.
“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”
ALDI
“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”
JD Sports
“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”
bealls