What do your consumers really think about self-checkout?

The checkout experience is a critical moment of truth in retail – a chance to either delight or disappoint your customers and critically, the last impression they’ll leave your store with. 

The rise of self-checkout (SCO) in retail is by all evidence a growing trend and while retailers reserve the right to be excited about the potential efficiencies and labor cost provided by SCO – there are still certain ambiguities about the perceived benefits on the customer side.