Webinar | The Rise of Retail Media: Shopper Impacts and Attitudes
“You are learning things when you study this granular behavior, that are often counterintuitive and really surprising,” said Bryan Gildenberg, Former Chief Knowledge Officer at Kantar and The CPG Guys Podcast Host. “…having done a lot of in-store research in my life, you find this stuff all the time, but the ability to capture it in real-time is important.”