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Relying Solely on NPS Could Be Misleading

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In case you missed it last month, check out this Retail Touchpoints article in which our CEO Georgina Nelson cautions about relying on NPS to tell the whole truth about customer feedback.

Businesses need a good way to collect actionable data with as little friction as possible, and NPS just falls short. Whether because of the small sample size it relies on, or because it doesn’t offer a store-level view on things, NPS just isn’t the best tool for understanding business performance.

Head over to read the full article and make sure to also visit our website to see how we can help your business gather the insights it needs.

Luca Eandi

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