Customer Feedback Platform

The future of CX is operational.
And it starts here.

Capture customer feedback from nearly all shoppers across all channels and correlate it to sales drivers down to store, shift, and hourly levels. Harness the power of AI insights to make real-time decisions that drive growth.

Meet our customers
1

Collect customer feedback you can believe in

Capture representative customer feedback at every key touchpoint, whether in-store, online, or anywhere in their journey. Our patented in-store technology delivers an 80%+ response rate, ensuring you hear from nearly all your customers, not just the loudest ones.

2

Run analysis, or get our AI and experts to do it

Get the most out of every piece of customer feedback. Access the raw numbers, jump on to your own pre-built AI-driven dashboard, or have our insights team leverage our custom AI and statistical models to run advanced analysis for you

3

Take action… then prove it to customers

Make it easy for store managers or digital teams to make improvements. Then, make sure the world knows just how customer-centric you are with your own public profile pages. Say goodbye to outdated surveys and skewed results, this just real, unfiltered insights that strengthen your brand’s reputation.

Our payment partners

Take payments? Then you’re ready to use TruRating! Measure the implementation of your new customer feedback platform in days (not months or years) thanks to our payment partners.

Huge response rates

Hear from an enormous amount of your customers with our question rotation methodology

Out of the box

Access customer feedback pronto, with TruRating up and running in days not months

Flexibility

Find out about what matters most to your business with custom questions, and change it up as much as you like

Built-in social proof

Prove you take customer-centricity more seriously than your rivals with public profile pages

Intelligent questions

Ask questions based on multiple variants, including what’s in someone’s basket

Data-Driven ROI

Identify revenue opportunities with every piece of customer feedback tied to a transaction amount.

Get feedback across the whole customer journey. Simply.

Go omnichannel, the operational CX way. Ask just one question at any customer touchpoint – online or offline – and identify what’s really driving customers to buy from you.

Dive into the data with role-based, AI-driven TruHub dashboards, and partner with our world-leading data & insights team to uncover what you need to be focusing on right now.

Got your own team and dashboard? No problem. Export your data easily, combine it with other sources, and supercharge your reports on Tableau, Power BI or any other platform.

Our patented technology is integrated with dozens of payment vendors, including Verifone, NCR and Ingenico. So whoever in your organization wants to use TruRating, we’re ready to go from the jump…

Store
operations

Identify in real-time which of your stores need to make improvements
Read more
  • Identify in real-time which of your stores need to make improvements
  • Boost compliance with store dashboards tailored to managers
  • Track the impact of changes on ATV, footfall, conversion and other KPIs

Customer
experience

Optimize every touchpoint with feedback from across the journey – and prove the ROI
Read more
  • Optimize every touchpoint with feedback from across the journey – and prove the ROI
  • Be the engine room for improved CX across every part of your business
  • Equip your frontline and digital teams with the data they need to improve

Retail
media

Build trust with CPGs by providing them invaluable first-party data
Read more
  • Build trust with CPGs by providing them invaluable first-party data
  • Prove the ROI of your retail media network and advertising in store
  • Increase sales by helping CPGs improve their in-store advertising

HR

Optimize staffing levels to deliver the best experience across store
Read more
  • Optimize staffing levels to deliver the best experience across store
  • Identify coaching opportunities where skills gaps might exist
  • Celebrate high-performing stores and replicate success more widely

Marketing

Track the effectiveness of your in-store or digital campaigns
Read more
  • Track the effectiveness of your in-store or digital campaigns
  • Display a survey question based on what a customer is buying
  • Use public profile pages to showcase authentic social proof

What is
Open CX?

Giving Back
with TruCharity

Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.

Request a demo

Request a demo

Connect with a TruRating representative for more information about our solutions.

You’ll be in great company...

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

bealls