Customer Feedback Platform

Performance intelligence for businesses

It’s time to move beyond outdated VoC tools. TruRating merges customer feedback and transaction data at the point of payment, transforming sentiment into real-time performance intelligence that helps you see what’s happening, prove what works, and grow with confidence.

Trusted by leading brands
1

Feedback you can believe in

Stop managing by anecdote. Capture feedback from nearly every customer at the moment of payment, not just the vocal few, giving you the most accurate picture of experience and spend.

2

Visibility you can act on

Our TruData powers intelligent AI that connects customer signal to business outcomes, revealing which behaviors drive conversion, ATV, and loyalty. From store managers to HQ, you’ll know exactly where to act, when, and why.

3

Proof you can show finance

Validate every rollout before it scales. TruRating quantifies ROI by linking behaviors and initiatives directly to revenue impact.

Built for speed and simplicity

 

If you take payments, you’re ready for TruRating. Our integrations with providers such as Adyen, Ingenico, Worldpay, and GK Software make activation fast, delivering full visibility in days, not months.

Representative signal

80%+ response rates give you a true view of performance across your estate

Link behavior-to-revenue

Every response tied to a transaction, so you can quantify impact

Real-time visibility

Spot shifts and performance trends as they happen, by store, shift, or hour

Rapid time to value

See measurable ROI and improvements in outcomes in weeks, not quarters

Operational consistency

Detect execution gaps and replicate top performance across teams

Financial credibility

Give finance verifiable proof of customer experience impact on revenue

See what’s really driving your customer journey

Go omnichannel, operationally. Ask one question at any point, online or in-store, and reveal what drives customers to buy, return, or recommend.

Your performance control centre

TruHub’s AI-powered dashboards highlight where to focus today, from store to region to daypart. Combine TruRating data with your existing BI stack for a single, live source of truth.

Partner with our
data and insights team

Work directly with TruRating’s experts to uncover what drives your customer signal. From pilot validation to behavioral modeling, we help you act on what matters most, faster.

Store
operations

See what’s really happening in every store and shift, and fix friction before it hits sales.
Read more
  • Identify and improve underperforming stores in real time.
  • Prove which behaviors lift ATV, conversion and loyalty.
  • Replicate top performing locations across your estate.

Customer
experience

Turn CX from a reporting function into a proven driver of commercial performance.
Read more
  • Connect experience initiatives directly to sales and retention.
  • Detect experience risk before it impacts KPIs.
  • Earn credibility with ROI-backed insights.

Retail
strategy

De-risk decisions and validate initiatives in real time, before they scale friction or cost.
Read more
  • Test new formats, layouts, or service models faster.
  • See which pilots and initiatives deliver measurable ROI.
  • Build stronger, evidence-based business cases, in weeks.

Human resources
& field leadership

Turn coaching into measurable ROI with visibility into what great looks like, and where to focus support.
Read more
  • Provide custom coaching on store and shift-specific training opportunities.
  • Recognize and replicate top-performing teams.
  • Build consistency across every shift, store and region.

Marketing

See the in-store impact of every campaign and prove marketing’s influence on real performance metrics.
Read more
  • Measure conversion lift by store, campaign, or region.
  • Build trust with public, verified customer proof.
  • Optimize spend with behavior-linked insights.

Giving Back
with TruCharity

Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.

Request a demo