5 takeaways from Shoptalk 2024 – POS feedback, retail media, and the rise of Open CX
TruRating hit Las Vegas last week for Shoptalk 2024, the annual gathering of retail and CPG leaders. Our CEO Georgina Nelson took to the stage to unveil Open CX, a new, better way to do customer experience. And unlike the old Vegas motto, we’re going to tell-all about what happened there…
Strategic Insights: Key 2023 Holiday Shopping Trends for Retailers Planning Ahead in 2024
In the ever-evolving retail landscape, understanding consumer behavior is the linchpin to operational excellence and successful marketing strategies. As we step into the new year, armed with exclusive insights from TruRating, we unravel the tale of consumer holiday shopping habits, examining pivotal dates that witnessed significant shifts in purchasing patterns.
The Vocal Minority: How genuine customer voices are being drowned out by the fakes and extreme few.
It’s been discussed time and time again – online reviews now play a huge part in consumer decision-making. And it’s well-known that fake reviews are a big problem (to the point where law-makers in the US are introducing legislation to combat the issue). Add in the fact that it’s usually the most disappointed or delighted customers that even trouble themselves to leave reviews, and you end up with a morass of unrepresentative feedback.
What do your consumers really think about self-checkout?
The checkout experience is a critical moment of truth in retail – a chance to either delight or disappoint your customers and critically, the last impression they’ll leave your store with.
The rise of self-checkout (SCO) in retail is by all evidence a growing trend and while retailers reserve the right to be excited about the potential efficiencies and labor cost provided by SCO – there are still certain ambiguities about the perceived benefits on the customer side.
Driving CX the entire store team can rally around
Much of my time is spent speaking with retail leaders, developing thought partnership CX strategy and quite honestly, spending time in stores. On a recent morning, I arrived at a mid-box retailer where they were just completing their morning huddle.
Webinar | Self-checkout: What Consumers Really Think?
Self-Checkout (SCO) is predicted to grow to a $10 billion market in 2023 – yet for many retailers, the impact on customer experience and overall satisfaction remains a blindspot. Chief Data Officer, Gareth Johns, dives into insights from our research, where we heard from over 40,000 shoppers on their motivational drivers for using self-checkout.
NRF 2023: The Big Show – Day 3 Roundup
And it’s with slightly heavy hearts that we say goodbye to NYC, but after such an amazing show, we’re ready to hit 2023 running. As always, the mix of cutting-edge retail tech, retail innovation, and top-notch speakers kept us fully occupied. A big shout out to friends, old and new, who we were able to catch up with in person – you truly brought the beach booth to life
NRF 2023: The Big Show – Day 2 Roundup
Another busy day in the Big Apple. Day 2 at NRF saw an incredible lineup of speakers take to the stage, while RETHINK Retail capped things off with a fantastic bash bringing together retail thought leaders and influencers in style.
NRF 2023:The Big Show – Day 1 Roundup
And it begins! NRF 2023 is here and what better way to kick off the retail year than a showcase of some of the most exciting talent and voices in the industry. The opportunity to meet some of our favorite people face to face is enough to get TeamTru excited – as you might be able to tell from the picture below.
