The Open CX Manifesto: Welcome to Customer-Centricity Made Simple
You feel it, right? The current approach to customer feedback is fundamentally broken.
You’re only hearing from your angriest, loudest customers. They’re making you chase after issues you can’t quantify. And after all that – these customers can still go online and trash your business.
Whatever department you’re in – from ops to CX – it seems being customer-centric is a lot harder said than done.
