RETAIL CONVERSION STRATEGY

Discover why people aren’t shopping with you, from those that are

Forget the old, broken ways of how to increase conversion in retail. Instead, partner with our world-leading data & insights team to get 80%+ of your shoppers to tell you what your non-shoppers won’t. We’ll audit your stores based on the feedback from your paying customers, asking them about the things we KNOW impact conversion 

conversion strategy
Meet our customers
1

Set the strategy and questions

Ask targeted questions based on your objectives and known reasons for lower conversion in retail.

2

Collect the data and identify drivers

Hear from customers and combine that data with store information, plus daily footfall and staffing numbers.

3

Act, test, and act again

See the regions, stores and shifts where there’s opportunity to improve and drive up conversion. 

There’s a fine line between a shopper and a non-shopper. We know there are only a few reasons people leave stores without buying anything, and you can ask your paying customers about all of them. Here’s how… 

"I couldn’t find what I wanted"

“I couldn't find anyone to help me”

“It’s too expensive”

“You were out of stock of what I wanted”

“The store was messy and disorganized”

“Checkout lines were too long”

Expert analysis to solve the biggest challenges in retail

Conversion analysis is one of six TruInsights we offer. Talk to us about how we can run analysis on ATV drivers, repeat visits, and shopping missions.

What is
Open CX?

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Giving Back
with TruCharity

Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.

Consumer Intelligence in action

See what your customers
are actually telling you

Request a demo

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TruRating captures verified customer signals at the moment of purchase and turns them into consumer intelligence you can act on. Across every store, location, product and channel. Over 1 billion signals captured and counting.

  • Verified signal from every customer, not the loud minority
  • Insights ready to act on the same day, not next quarter
  • Delivered into your dashboards, BI and AI stack

Request a demo

Connect with a TruRating representative for more information about our solutions.

You’ll be in great company...

Aldi-500x200 1

We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.

ALDI

JD-500x200 1

“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”

JD Sports

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“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls