TruData is TruRating’s proprietary data lakehouse, combining the flexibility of a data lake with the structured reliability of a warehouse to unify verified feedback, transaction data, and operational metrics in real time. This single, trusted foundation fuels TruAI and TruRating’s entire ecosystem.
AI is only as reliable as the data behind it. Most analytics and CX tools rely on small, skewed datasets. TruData captures real time verified insight from nearly every shopper and every transaction, every day, creating a statiscally significant foundation for granular decision-making and AI performance.
TruData unifies customer sentiment, spend, and operations into one live data ecosystem, revealing the behaviors that drive conversion, ATV, and loyalty. Every data point flows into TruAI, our models that pinpoint performance drivers and revenue opportunities across every store, shift, and channel.
TruData updates hourly as shoppers checkout, providing an immediate view of shopper and associate behavior. Feedback in the moment allows TruAI to quickly quantify ROI, predict outcomes, and expose performance opportunities.
Detect execution and service gaps in real time, so you can respond before they impact sales or satisfaction.
Deliver personalized, data-driven guidance that lifts frontline performance and builds consistency across every store and shift.
Forecast outcomes and pinpoint which behaviors drive revenue, ATV, and loyalty, turning data into foresight.
Make faster, smarter, data-backed decisions at every level of your organization.
Automate insights and focus teams on what moves results most.
TruData evolves with every transaction, making our AI more actionable over time.
TruAI, powered by TruData, turns this unified data into live performance intelligence in TruHub. AI-driven dashboards highlight where to focus today, from store-level behaviors to brand-wide trends, while predictive models uncover the next opportunity for growth.
Work directly with TruRating’s data science experts to uncover what drives your customer signal. From predictive modeling to initiative validation, we help you translate data into decisions that grow revenue, retention, and consistency across your network.
Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.
“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”
New Balance
“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”
Five Below
“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”
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