Say Hello
Log In
Contact
Log In
Contact
Log In
Contact
Log In
Contact
Log In
Contact
Log In

Our latest insights, trends & thinking

Wahoooo! You found us. This is our home for all the nifty tips, juicy data snippets and actionable customer insights.
what is phygital

Phygital in retail — bridging the gap between physical and digital CX

Read More

What are you looking for?

Want to stay in the loop?

Join the thousands of amazing people who receive our retail industry insights straight to their inbox every single month.
Longos-Blog-Image
Longo Brothers Fruit Markets Inc. x TruRating
When you decide to call your customers “guests”, you set the bar extremely high for customer experience. The Canadian grocer Longo’s uses TruRating to go above and beyond customer expectations. And it’s working: in 2024, it was named the #1 grocery store in Ontario by Leger WOW.
Find Out More
Hanes-Blog-Image
Hanes Brands Inc. (Champion, Bonds, Bras N Things) x TruRating
Apparel brands live and die on their ability to be agile – how fast they can get the right products to customers and deliver in-store experiences that keep people coming back.
Find Out More
Holiday-Polling-Blog-Image
Strategic Insights: Key 2023 Holiday Shopping Trends for Retailers Planning Ahead in 2024
In the ever-evolving retail landscape, understanding consumer behavior is the linchpin to operational excellence and successful marketing strategies. As we step into the new year, armed with exclusive insights from TruRating, we unravel the tale of consumer holiday shopping habits, examining pivotal dates that witnessed significant shifts in purchasing patterns.
Find Out More
MicrosoftTeams-image (14)
Webinar | The Rise of Retail Media: Shopper Impacts and Attitudes
“You are learning things when you study this granular behavior, that are often counterintuitive and really surprising,” said Bryan Gildenberg, Former Chief Knowledge Officer at Kantar and The CPG Guys Podcast Host. “…having done a lot of in-store research in my life, you find this stuff all the time, but the ability to capture it in real-time is important.”
Find Out More
Guaranteed to be Grumpy
Guaranteed to be Grumpy: Consumer Aversion of Long-Form Surveys 
Have you ever agreed to take part in a survey, feeling generous about sharing your feedback…and then many looooong boring minutes later found yourself wishing you hadn’t – perhaps ultimately walking away without completing the survey?  If so – you’re not alone.
Find Out More
Gen Z Grumpy Grandpa
Charting the future of retail: Why we need to listen to Gen Z
Ah, the enigma that is Generation Z. Are they really so hard to decipher? And if so, why does it matter? Certainly, many retailers have spoken to us about the urgent need to connect with and engage the next generation. So what is it about “Zoomers” that makes this so challenging? For one, it’s clear from the research that there’s a real problem with pinning down Gen Z characteristics. It’s easy to rely on lazy assumptions and stereotypes about the TikTok generation –  “they’re digital natives, so of course they prefer to do all their shopping online”.
Find Out More
Grumpy-Grandpa-Blog-Image-1
The Vocal Minority: How genuine customer voices are being drowned out by the fakes and extreme few. 
It’s been discussed time and time again – online reviews now play a huge part in consumer decision-making. And it’s well-known that fake reviews are a big problem (to the point where law-makers in the US are introducing legislation to combat the issue). Add in the fact that it’s usually the most disappointed or delighted customers that even trouble themselves to leave reviews, and you end up with a morass of unrepresentative feedback. 
Find Out More
MicrosoftTeams-image (10)
Global retailer collects real-time insights, without compromising throughput
TruRating helps a global retailer achieve their most critical KPI and collect real-time insights, without compromising throughput efficiency at the till. This customer, an industry-leading global supermarket chain with 10,000+ stores in over 20 countries, is renowned for its competitively low prices, streamlined store layouts, and extensive product offerings, consistently aiming to impress customers from the moment they entire the store.
Find Out More
Every store is a snowflake
Every Store is a Snowflake
One of my first ever TruRating conversations was with a lady at Starbucks HQ who said this – and educated me on the importance of understanding the individuality of each store. With different customers, each with their own needs, expectations, and behavior patterns – retailers should take a granular view of the experience within each store.
Find Out More

Want to stay in the loop?

Join the thousands of amazing people who receive our retail industry insights straight to their inbox every single month.

Request A
Demo Today

Products

Company

Resources

Facebook Twitter Youtube Instagram Linkedin
ISO_Certification_badge

Solutions

  • Tutorials
  • Grocery
  • Convenience
  • Fuel
  • Economy
  • Resturant
  • Hospitality
  • E-commerce
  • Government

Products

  • Instore
  • Digital
  • Post Purchase
  • Consumer Engagement

Company

  • What we believe
  • Our Vision
  • How we are changing the world
  • How can you help?

Resources

  • Case Studies
  • News
  • Insights
  • Press
  • Partners

Trial a free demo

Facebook Twitter Youtube Instagram Linkedin

© TruRating All Rights Reserved

Website built by MyWork