RETAIL CONVERSION STRATEGY

Discover why people aren’t shopping with you, from those that are

Forget the old, broken ways of how to increase conversion in retail. Instead, partner with our world-leading data & insights team to get 80%+ of your shoppers to tell you what your non-shoppers won’t. We’ll audit your stores based on the feedback from your paying customers, asking them about the things we KNOW impact conversion 

conversion strategy
Meet our customers
1

Set the strategy and questions

Ask targeted questions based on your objectives and known reasons for lower conversion in retail.

2

Collect the data and identify drivers

Hear from customers and combine that data with store information, plus daily footfall and staffing numbers.

3

Act, test, and act again

See the regions, stores and shifts where there’s opportunity to improve and drive up conversion. 

There’s a fine line between a shopper and a non-shopper. We know there are only a few reasons people leave stores without buying anything, and you can ask your paying customers about all of them. Here’s how… 

"I couldn’t find what I wanted"

“I couldn't find anyone to help me”

“It’s too expensive”

“You were out of stock of what I wanted”

“The store was messy and disorganized”

“Checkout lines were too long”

Expert analysis to solve the biggest challenges in retail

Conversion analysis is one of six TruInsights we offer. Talk to us about how we can run analysis on ATV drivers, repeat visits, and shopping missions.

What is
Open CX?

Giving Back
with TruCharity

Every time a customer gives a rating, TruRating donates to one of several children’s charities around the world. It’s part of our DNA and one reason consumers love to give their feedback with us.

Learn more
about TruRating

Request a demo

Connect with a TruRating representative for more information on our solutions.

You’ll be in great company...

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

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