Grocers, Use Data to Find Your Differentiator
Grocery retailers have long struggled to differentiate themselves in an increasingly crowded market. Let’s face it — unless given a convincing reason, customers will often shop wherever is closest, cheapest or fastest. And as Amazon and Whole Foods begin to reshape customer expectations of how they experience grocery chains, retailers can be hard-pressed to answer […]
Living in a Fake Review Climate: Update.
And the fake review news keeps on coming… Over the weekend it was announced that investigators at the consumer rights watchdog Which? have revealed large and active ‘fake review factories’ operating on Facebook, with a combined membership of up to 87,000 users churning out falsified five star ratings for pay on a regular basis. The […]
When customers won’t comment: how to encourage customer feedback
Customer feedback is a serious business, but that doesn’t mean the odd negative review is going to kill you. With 97% of online shoppers today claiming to be influenced by online reviews, what really matters is having enough reviews to convince customers that they should be buying from you. Writing for MyCustomer.com, Georgina explains how […]
3 Tips for Navigating the Crossroads of Online and In-Store Performance
Smart retailers know that one of the most effective ways of retaining customers is to provide a seamless multi-channel experience. Yet finding the right balance between in-store and online isn’t always as simple as it might seem. In her article for Total Retail, our CEO Georgina Nelson gives her take on how an effective customer […]
Living in a Fake Review Climate
This week, The Times of London reported that a staggering one third of all reviews on Trip Advisor, are now thought to be fake. While many in the hospitality industry have been vocal about the ramifications of suspect online reviews for years, the breaking of yet another major story suggests the problem is a growing […]
TruRating Engages Crowd Support to Ramp up the Ratings Revolution
Following a £7.5 million raise, TruRating are extending the invitation to all! TruRating, a technology company specialising in point-of-payment customer feedback solutions, today launched an equity crowdfunding campaign on Seedrs, seeking to raise £1.8 million. On a mission to change the way the world gains insight, TruRating is a unique solution to the problem of […]
How to do better online business through ratings and reviews
Because we’re so delighted by the news (the release of our recent Magento extension in case you didn’t know) we thought it only right to take another look at the benefits regular and reliable customer feedback can have for your eComm site. How can customer ratings and reviews drive a better online experience for your business? While the volume […]
The Tru view from Retail NOW 2018
The TruRating team hit the road once again last week, this time heading out to good old Music City, Nashville for RSPA Retail Now 2018. We were delighted to act as hosts for a key breakout session, Impactful Selling By Focusing On Value, and as usual it was great to spend time with our partners in the […]
City Beach: a TruRating Story
The TruRating crew were recently lucky enough to spend a little time with the team behind one of our fantastic retailers, City Beach. HQ’d in bustling Brisbane, City Beach has been trading for over 30 years, building up a reputation as a go-to vendor for youth fashion across Australia. With over 65 stores open across […]
TruRating Announces Expanded Partnership with Verifone to Enable Merchants to Collect Consumer Input at the Point-of-Sale
TruRating, customer experience experts specializing in point-of-payment customer feedback solutions, announced today that a global contract has been signed with Verifone, a world leader in payments and commerce solutions. Merchants using Verifone solutions including Verifone Point, FiPay and Verifone Connect will have access to the TruRating application to start listening to and learning from customers. […]
TruRating and Datacap Announce New Partnership at RetailNOW
TruRating, customer experience experts specializing in point-of-sale customer feedback solutions, and Datacap Systems, the leading integrated payments middleware provider, announced today that TruRating will be launched on Datacap’s point-of-sale platform in Q3 2018. TruRating provides easy-to-understand insights via an online dashboard and mobile app and represents the newest release in Datacap’s value-added offering. Their point-of-sale partners […]
QSR Magazine: Should Chick-fil-A Launch Meal Kits Nationwide? Let’s Examine
As Chick-fil-A rolls out their meal kit program in the Atlanta area, the QSR will need to look to customer feedback for implementing it nationwide. Our CEO, Georgina Nelson, writes about the importance of customer feedback and its role in Chick-fil-A’s meal kit program in her article for QSR Magazine. Check out the full story here. […]
