Our CEO and founder, Georgina Nelson, penned an article for Multichannel Merchant on how retailers can reach the silent majority of their customers who never leave feedback, thus opening the doors to higher response rates and better insights.
The first step, she says, is to recognize the silent majority in the first place. Then, give them their voice with a simple, quick and effective feedback process at the checkout.
To read the full article, click here.
Luca Eandi
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