Our CEO and founder, Georgina Nelson, penned an article for Multichannel Merchant on how retailers can reach the silent majority of their customers who never leave feedback, thus opening the doors to higher response rates and better insights.
The first step, she says, is to recognize the silent majority in the first place. Then, give them their voice with a simple, quick and effective feedback process at the checkout.
To read the full article, click here.
Luca Eandi
“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”
ALDI
“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”
JD Sports
“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”
bealls