Profile Pages: a fresh new look for 2019

January 8, 2019

Profile Pages: a fresh new look for 2019

If you’re a TruRating customer already, you’ll know that our business profile pages recently underwent a spectacular overhaul. To celebrate go-live, we take a quick run through the main features and benefits of the new pages and take a look at why you should be excited about what your new profile page can do for your business.

What, where, why?

TruRating profile pages are designed to provide the ultimate showcase for your business online. Easy to setup and customize, your profile page provides the perfect place to display your ratings data in a clear and easy way for your customers.

The advantages of having a profile page are wide and varied, but at a top level they will enable you to:

Reach customers through an innovative new channel
Build brand awareness and boost your social proof
Improve online visibility with in-store ratings that feed search

As a one-stop shop for ratings, reviews and store information, profile pages will help engage your existing customers, while boosting visibility to attract new ones too!

Business Benefits

Whether you’re an independent coffee shop or a large established brand, the business benefits of setting up profile pages are immediate.

In addition to providing a free channel to boost your online visibility, every rating shown on your profile page is secure and payment validated. This means consumers can really trust what they see on TruRating profile pages, providing a new measure of social proof to help drive new footfall to your stores.

And the truly ground-breaking part? The ratings you take in your physical store are digitized and fed online to feed search engines. This constant source of fresh data will help boost your SEO rankings, the more ratings you collect, the better a boost you get!

Here are a selection of the additional benefits of your new profile pages for your business:

Showcase ratings via a trusted channel
Increased social media and website traffic
Visibility and customer confidence
Up-to-date performance metrics

Get in touch today for help!

If you’d like some help in setting up your own profile page, the TruRating team would be delighted to help! Just head over to our Contact Us page to get the relevant contact information for your location, or reach out to your TruRating account manager directly!

April 11, 2024

CX is dead, long live CX. Why the next generation of retail leaders need to embrace Open CX.

March 28, 2024

Webinar | The launch of Open CX with guests Fortnum & Mason

Customer experience in retail just isn’t working. You’re hearing from your angriest 1% of customers. They’re skewing your decision-making and not helping generate ROI. And worst of all: they still go online and trash your business. During exclusive webinar, we unveiled a better way of doing things: Open CX.

March 26, 2024

The Open CX Manifesto: Welcome to Customer-Centricity Made Simple

You feel it, right? The current approach to customer feedback is fundamentally broken. You’re only hearing from your angriest, loudest customers. They’re making you chase after issues you can’t quantify. And after all that – these customers can still go online and trash your business. Whatever department you’re in – from ops to CX – it seems being customer-centric is a lot harder said than done.

March 23, 2024

5 takeaways from Shoptalk 2024 – POS feedback, retail media, and the rise of Open CX

TruRating hit Las Vegas last week for Shoptalk 2024, the annual gathering of retail and CPG leaders. Our CEO Georgina Nelson took to the stage to unveil Open CX, a new, better way to do customer experience. And unlike the old Vegas motto, we’re going to tell-all about what happened there…

March 6, 2024

How to measure your retail media network and deliver better insights to CPGs

In 2024 more and more CPG brands are looking to retail media networks to plug a gap in their advertising strategies. But as we explored in this blog on CPGs and retail media networks, retailers need to do better at delivering the right kind of data to their partner brands.

February 22, 2024

CPG marketers are focusing on retail media – but here’s what they want from retailers first

News flash: advertising is going through a difficult time right now. While it won’t come as news to CPG marketers that the old ways of reaching customers aren’t cutting it anymore, there’s reasons to be positive. And it’s all to do good-ol’ dependable bricks-and-mortar stores. In our recent webinar with Bryan Gildenberg, of CPG Guys podcast fame, we broke down a few of the things shaking up retail advertising right now, as well as the benefits of retail media.