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Why One Customer Survey Question is More than Enough

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Here’s one that you might’ve missed last month—our founder and CEO, Georgina Nelson, shared her thoughts on the power of one question in a piece for April’s Today’s Grocer titled, “Why One Customer Survey Question is More than Enough”.

She explains how taking a less-is-more approach can make a tremendous difference in not only the volume of feedback gathered, but also the quality of the data collected. Ultimately, simplicity is key when it comes to satisfying both speed and convenience for customers to leave feedback.

If you’re interested in learning more, read the article linked below:

Today’s Grocer, Volume 59 / No. 11 (see it on page 5)

Luca Eandi

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TruRating

Real people, trusted feedback.
At TruRating, we capture real-time, transaction-linked feedback at scale. Integrating with point of sale systems and other touchpoints, we provide retail businesses with reliable customer insights to drive improvements, enhance experiences, and boost performance.

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