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Testimonial: Accent Group (The Athlete’s Foot)

“To have tens of thousands of validate ratings from paying customers reinforcing our brand and stores, is far more powerful than the handful of Google Reviews we’ve received”
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How to optimize customer surveys

One of the most common questions that we get asked when meeting clients is, “why do you ask your customer surveys the way that you do?”. Today – I’ll give you the answer, our reasoning, and what we’ve learnt over the years working with some of the best retailers around
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How to get your customers to trade up in retail

There are at least five basic ways for retailers to drive up their revenues...
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Why Asking One Question is More Than Enough for CX Surveys

A Customer Experience Catch-22 – CX Surveys When it comes to market research and CX surveys, would you rather ask 100 people 20 questions or 2,000 people a single question each? Is the end result the same? Or does one approach provide better results?
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Are Consumer Behaviors Changing in Light of COVID-19?

In 2020, the impact of COVID-19 forced retailers to rapid decision-making and advancement like never before. In a year described as ‘The Great Acceleration’ slow to move sectors like grocery saw digital adoption jump 53% in a year.
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How to drive repeat visits

There are at least five basic ways for retailers to drive up their revenues.
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How to take a departmental approach to your in-store experience

Experiential retail has been a hot topic over the past few years, but in light of the pandemic, much of this innovation has been put on hold as retailers have been challenged by a new set of priorities...
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Increasing your revenue as a retailer – one more item in the basket

There are at least five basic ways for retailers to drive up their revenues...
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Dash 2.0 updates

As we continue to build up to the full release of Dashboard 2.0 another round of updates are now available for you to take advantage of over the next few weeks.
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How Millenial and Gen-Z retail habits are changing after COVID

While there has been much talk about the great shift and existential challenge that COVID-19 poses to retailers, we have heard less about the impact at a generational level.
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COVID-19: measuring customer safety experience in-store

As stores across the world re-open, there is a huge focus on customer safety.  For CEOs and store operations executives, a lack of visibility at a store level is a huge issue.
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Steve Dennis – Remarkable Retail

Steve Dennis, is a top 10 retail influencer, world renowned keynote speaker and lecturer and Forbes columnist. With the recent publication of his first book Remarkable Retail, we sat down and talked through the ideas within, and some of Steve's influences along the way.
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How to get your frontline to think “sales”, not just “service

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“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”

ALDI

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“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”

JD Sports

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“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”

bealls

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide