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Last week we shared the first of a four-part look at the ways that inflation is impacting the retail landscape, with exclusive findings from our latest consumer report. While in Part 1, we explored the varying impacts of inflation across the generations, in Part 2, we take a look at how the inflationary impact on essential consumptions, like groceries and petrol, is shaping the way the modern consumer approaches retail.

This is certainly true in the retail world as the culmination of asking all the right questions prior to the holidays leads to hope that it positions retailers for a successful selling season. However, inflationary and economic pressures have set the stage for shifting holiday priorities. Here are a few that are most top of mind for retailers.

Customer loyalty... is there anything more elusive, yet more vital, to a retailer? And right now, with inflation, fuel price hikes and shortages affecting shopping behavior across the board, customer retention is even more essential.

How top retailers are staying competitive when consumers are shopping less. Inflation is hitting 40-year highs across the globe. Combined with price hikes due to shortages, we’re seeing some real impacts to shopper behaviors.