As retail giant Amazon continues to prosper in spite of the issue of rampant fake reviews plaguing its platform, it’s easy to wonder if the problem has reached a tipping point of no return.
Where there’s a will there’s a way however, writing for Internet Retailer, Georgina gives her advice on how to avoid the ‘fake review trap’ and how a more open approach to customer feedback can help drive satisfaction, loyalty and customer spend.
Check out story in full here.
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