We’ve got some exciting news to share! TruRating has been named a finalist for the 2025 People in Retail Awards (PIRA) in the Retail Partner of the Year category!
This recognition means a lot to us. The People in Retail Awards celebrate the innovators, teams, and leaders shaping the future of retail through people-first values and forward-thinking strategies, which is precisely what we stand for at TruRating.
A people-first platform built for retail success
Since our founding in 2014, we’ve had one mission: to connect retailers with their customers in a way that’s real, immediate, and actionable. Our one-question feedback tool, built directly into the payment process, helps retailers collect responses from more than 80% of in-store customers and over 50% online, all tied to real transactions. That means every insight is reliable and ready to drive impact.
But TruRating isn’t just a tech solution. It’s a mindset. Every rating helps retailers understand how to serve their customers better, and every customer voice is used to create change.
What makes this nomination special?
We’re proud to be recognised not just for innovation, but for the values behind it. Here’s why we believe our team earned this finalist spot:
- We drive real results: From conversion and ATV boosts to helping improve the quality of products and service, we work hand-in-hand with retailers to turn feedback into ROI.
- We make data simple and powerful: TruHub, our easy-to-use platform, transforms feedback into simple actions and real-time recommendations for store teams.
- We innovate with purpose: With AI-powered analytics, upcoming coaching features, and our Data Maturity Model, we’re helping retailers work smarter, not harder.
- We put people at the centre: Every rating submitted supports charitable causes, and our feedback is collected ethically, directly from real customers at the point of sale.
In great company
We’re honoured to be recognised alongside some of the most respected and forward-thinking names retail, including AllSaints, ASOS, Bird & Blend Tea, Currys, Fortnum & Mason, Levi Strauss, Lush, Specsavers, and The Perfume Shop, to name just a few. A special shoutout to our friends at Fortnum & Mason, great to see you on the list too!
Looking ahead
The winners will be announced on 24 September at a gala in London, a night to recognise the people powering progress in retail. No matter the outcome, we’re proud to be pushing the boundaries of what’s possible in customer experience, and we’re just getting started.
Thank you to the PIRA judges for recognising our team and mission. And thank you to our retail partners and the customers who make this work meaningful every day.
If you want to learn more about our retail analytics software, book a demo with our team today.
