What happens when a startup puts people first? As it turns out, a lot of good things.
A new independent study from Stephen Eve Financial Planning dug into reviews from 40 of the UK’s fastest-growing companies to understand how leadership style affects workplace culture. The big takeaway? Female-founded companies are making employees happier, across the board.
They saw higher scores for culture, career progression, and inclusion, and it wasn’t even close. That prompted researchers to go a step further and ask: Who’s doing it best?
That’s when they found us — TruRating was ranked the #1 happiest female-founded company in the UK, with a standout score of 4.6/5 on Glassdoor.
Source: startupsmagazine.co.uk
People-first startups aren’t just nicer — they perform better
Across those 40 fast-growing businesses, the data painted a clear picture: when women lead, teams thrive. Here’s how female-founded companies stacked up:
- 13% higher employee happiness
- 14% faster career progression
- 15% better diversity & inclusion
- 18% stronger workplace culture
- 14% better compensation & benefits
- 13% better work-life balance
TruRating stood out because we live these values every day. This just goes to show that empathy and ambition aren’t opposites; they’re a killer combo.
“You can scale with heart” — Georgina Nelson, Founder & CEO
“Being recognised like this is an amazing moment, not because of the title, but because it proves you can grow fast, go global, and still do things the right way. We’ve built a culture that puts people first, champions inclusion, and constantly asks how we can do better, for each other and for our customers. That’s what makes the work exciting.”
Georgina Nelson, our Founder and CEO
At TruRating, we help some of the world’s biggest retailers make sense of real-time customer feedback, the kind that drives better CX and stronger business results. But we’re just as proud of the feedback we get from our own team.
Want to work somewhere that feels different?
Rachel Gowers, our Global Head of People & Culture, puts it perfectly:
“We’re not your typical tech company — and that’s intentional. We’re curious, kind, and growing fast. If you want to do meaningful work with people who care deeply, we’d love to hear from you.”
– Rachel Gowers, our Global Head of People & Culture
Whether you’re early in your career or looking for your next big leap, TruRating could be your next home.
From customer experience to company experience
We help businesses listen to their customers, in the moment, at the checkout, when it counts. Our tech turns consumer feedback into real-time CX insight that actually drives change.
And that same idea powers our internal culture. Feedback fuels us, at every level. Great customer experience starts with a workplace where people feel heard, valued, and excited to contribute.
Come join us
We’re growing fast. We’re changing how businesses understand their customers. And we’re building a team where people love what they do — and who they do it with. If that sounds like your kind of place…
Check out our careers page or just drop us a line. We’re always up for a conversation.
