Grocers can’t afford to put customer feedback on the back-burner, and finding the right solution for collecting reviews can give them the insights they need to succeed. CEO Georgina Nelson tells Progressive Grocer the dos and don’ts of gathering customer feedback.
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“We use TruRating to confirm what customers actually notice and respond to positively, which allows us to quickly roll out a plan based on real data. Then we can double down on what works across our stores.”
ALDI
“With other CX programmes, the stats never matched what we observe in store because of low response rates. With TruRating, the numbers make sense.”
JD Sports
“TruRating provides a consistent, up-to-date view of performance across every channel, it brings our business together in a way no other tool has.”
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