While it may feel like the holiday season is still a little while off, it’s a given truth of retail life that the season tends to creep up earlier and earlier each year. While for some, this might be enough to make you want to exclaim ‘Bah Hambug!’, the fact of the matter is holiday sales are stronger than ever, with the season seemingly immune to the slump impacting other parts of the sector…
Just last week, the National Retail Federation announced that retail sales look set to increase between 3.8 – 4.2% this year again, consistent with a period of growth, which has seen sales rise annually for the past five years.
Based on analysis from our 1-Million strong data ratings base and featuring advice and tips from TruRating retailers, the report serves as the perfect compliment to your holiday preparations.
Amongst other treats, we take a look at topics including:
- The kinds of holiday shoppers to look out for in your stores
- Why the holidays are a ‘season of two halves’
- Practical tips on how to prepare for the rush
