When you decide to call your customers “guests”, you set the bar extremely high for customer experience. The Canadian grocer Longo’s uses TruRating to go above and beyond customer expectations. And it’s working, Longo’s was named the #1 grocery store in Ontario by Leger WOW.
“TruRating is used by store managers, merchants, and marketers,” says John Burns, Director of Loyalty and Insights at Longo’s, “and it’s part of all of our conversations. Whether it’s a weekly meeting to decide what goes on the flyer, right through to determining how healthy is our brand and our guest base, relative to the marketplace.”
Today, the brand is using TruRating to make all its most critical decisions – from installing self-checkout, to store layouts – and measuring the importance of its loyalty program. Check out the full story to hear how the grocer is delivering superior guest experience every day, in every store.
