Georgina Nelson, TruRating’s Founder & CEO presents at Shoptalk 2025.
From March 25 to 27, over 10,000 retail professionals and more than 200 industry leaders converged at Mandalay Bay in Las Vegas for Shoptalk Spring 2025. This event was a remarkable gathering of minds, exploring the future of customer-centric retail and sharing groundbreaking insights.
Among the distinguished speakers is Georgina Nelson, CEO and Founder of TruRating, who kicked off The Value Stage, Tech Solution Spotlight track on Day 1 with a bang! Georgina captivated the audience with her electrifying presentation titled “The Consumer in 2025 – Insights from 1 Billion Consumers on What Drives Spending, Loyalty, and Conversion.” Her session delved into key findings from analyzing customer ratings across various retail segments, offering actionable strategies for retailers to enhance in-store experiences and boost revenue.
Georgina explored the topics of spending, customer loyalty, and conversion in the retail industry.
Key insights from Georgina Nelson’s presentation
Spending
- The modern customer expects more than just products—they expect an experience. Georgina highlighted how retailers can turn every interaction into an opportunity to increase basket size.
- Specific actions can significantly increase customer spend. For example, offering assistance in the fitting room can boost average customer spend by 24% in apparel stores.
- Asking a customer’s name can lead to a 30% increase in ATV. Even a friendly greeting can drive a 20% increase across all retail segments.
Loyalty
- It’s not just about getting customers in the door; it’s about keeping them coming back. Georgina shared insights on what really builds long-term brand love in a competitive, convenience-driven world.
- Loyal customers return time and time again, increasing their value over time and bringing in new customers through word-of-mouth.
Conversion
- Great marketing brings customers in, but great execution gets them to buy. Georgina discussed how retailers can optimize store operations to turn foot traffic into real revenue.
- Improving conversion rates ensures that more visitors become paying customers, maximizing the return on investment for marketing and operational efforts
Georgina’s presentation also explored how retailers can bridge the gap between customer expectations and actual experiences, leading to measurable improvements in revenue and customer satisfaction. Attendees gained a deeper understanding of the critical factors that drive customer behavior and how to apply these insights to their retail strategies for maximum impact.
Georgina discusses how retailers can turn every interaction into an opportunity.
Event highlights
- Networking opportunities – Shoptalk Spring 2025 provided ample opportunities for attendees to connect with industry leaders, share ideas, and forge new partnerships.
- Innovative sessions – the event featured a diverse range of sessions, including tech solution spotlights, panel discussions, and keynote presentations, all aimed at exploring the latest trends and innovations in retail.
- Exhibition floor – the exhibition floor was bustling with activity, showcasing cutting-edge technologies and solutions from leading companies in the retail space.
- Connecting with Partners, Customers, and Prospects – Shoptalk Spring 2025 was also a fantastic opportunity for us to meet with our valued partners, customers, and prospects. Engaging in meaningful conversations and exploring potential collaborations helped us strengthen existing relationships and build new ones, paving the way for future success.
We extend our heartfelt thanks to Shoptalk for providing Georgina with the platform to share these invaluable insights. Your support in fostering such an engaging and informative event is greatly appreciated.
Shoptalk Spring 2025 was an engaging experience, leaving attendees inspired and equipped with valuable knowledge to navigate the ever-evolving retail landscape. We look forward to seeing the impact of these insights on the industry in the coming months.
If you were at Shoptalk Spring 2025 and would like to discuss Georgina’s presentation, or you want to learn more about our omnichannel feedback software, book a demo today.
