As we head into the 2025 holiday season, shoppers are more price-aware than ever, but that doesn’t mean they’ve stopped spending. For retail leaders, the challenge is no longer just competing on discounts. It’s understanding how value perception has evolved and how to help customers spend with confidence in a cautious market.
That’s exactly what we’ll explore in TruRating’s upcoming value masterclass, a short, insight-packed session designed to help retailers win this holiday season with smarter data, sharper strategy, and stronger customer connection. Sign up to join us live on November 12th at 11:00 AM EST / 4:00 PM GMT, or to access the session on demand after the broadcast.
Save your spot or get on-demand access to the recording
What you’ll take away
How to create promotions that resonate with 2025 shoppers
Learn what the data tells us about which offers feel valuable (and which fall flat).
The pitfalls of loyalty programs, and how to avoid them
Discover why immediacy of reward matters more than long-term point systems.
The key to a holiday strategy that connects
Explore how regional differences in deal-seeking behaviour shape results and why one-size-fits-all campaigns don’t work.
How to use real-time feedback to tune your approach
Understand how to measure, adapt, and improve performance throughout peak trading.
Whether you’re planning doorbusters or refining your frontline scripts, this session will show you how to move shoppers past price sensitivity and into your checkout lane.
Meet the speakers
Georgina Nelson – CEO & Founder, TruRating
Before founding TruRating, Georgina’s career spanned psychology, law, and consumer rights. After starting out as a lawyer at Clifford Chance, she joined Which?, Europe’s largest consumer association, where she specialised in data privacy and consumer protection.
Her inspiration for TruRating came close to home: her father spent three decades in retail and watched his business lose half its trade as e-commerce took hold. Determined to help retailers compete on experience (not just price), Georgina set out to make customer feedback quick, easy, and truly representative.
That idea became TruRating, a platform that captures real-time, in-moment feedback at the point of payment, giving retailers the truth about what drives experience and spend. Under Georgina’s leadership, TruRating has grown into a trusted voice for retailers around the world, turning customer honesty into business performance.
Gareth Johns – Chief Customer & Data Officer, TruRating
Gareth is an internationally experienced product and data development leader with more than 20 years in retail analytics. He played a key role in scaling dunnhumby, the global leader in customer data science, from a 30-person startup into an international powerhouse in marketing analytics for Tier-1 retailers.
After leading strategic initiatives across the US and Europe, Gareth joined TruRating, where he’s helping businesses access real-time, transaction-tied consumer data at unprecedented scale. His expertise lies in translating complex datasets into practical strategies that drive measurable improvement.
At this year’s value masterclass, Gareth will unpack what the data reveals about holiday retail trends in 2025, exploring shopper psychology, value perception, and how leading retailers can adapt their pricing and promotions to win confidently in a price-sensitive market.
Why this masterclass matters
Holiday retail trends in 2025 are being shaped by a new kind of consumer, one who wants value, not just discounts. TruRating’s polling data reveals that while many shoppers describe themselves as confident, their average transaction values are declining. It’s a paradox that shows the growing gap between sentiment and spend. This session will explore:
- How immediacy influences perceived value
- How localized strategies outperform blanket promotions
- The metrics that matter most when assessing holiday performance
By combining millions of in-moment shopper ratings with behavioural insights, this masterclass will help you understand what truly drives spend in a price-sensitive environment, and how to act on it before peak hits.
