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Operations

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From behavior change to business performance – what I learned rebuilding the sales effectiveness model at Aaron’s 

Zack Hamilton, Strategic Advisor at TruRating, shares how Aaron’s boosted sales effectiveness, and how feedback could’ve taken it further.
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TruRating named finalist for People in Retail Awards 2025

TruRating is shortlisted for Retail Partner of the Year at the 2025 People in Retail Awards for helping retailers turn feedback into results.
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Customer strategies for retail executives

Discover actionable customer strategies for retail executives to drive growth, boost retention, and connect CX to board-level outcomes.
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Shoptalk Europe 2025 – the customer journey is just getting started

Join TruRating at Shoptalk Europe 2025 to explore how real-time feedback powers unified commerce and drives revenue from digital to in-store
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TruRating launches Data Maturity Model to help retailers turn insight into impact

We unveil our Data Maturity Model to help retailers connect insights to outcomes and drive smarter decisions across every store
customer lifetime value

What is customer lifetime value and why is it important?

Learn how to measure and increase customer lifetime value (CLV) with real-time insights, behavioral data, and strategies to boost retention.
trurating at the retail technology show 2025

TruRating at the Retail Technology Show 2025

Mark your calendars! On April 2-3, 2025, TruRating will be at the Retail Technology Show 2025 at London ExCeL, and we can’t wait to meet you.
shoptalk spring 2025

Shoptalk Spring 2025 – an engaging experience

From March 25 to 27, over 10,000 retail professionals and more than 200 industry leaders converged at Mandalay Bay in Las Vegas for Shoptalk Spring 2025.
how to design a retail store layout

How to design a retail store layout – a guide for retailers

Learn how to design a retail store layout that fits your brand and demographic. We discuss strategies, layout types, and best practices.
how to increase ATV in retail

How to increase ATV in retail

Find out how to increase ATV in retail with insights from our guide, by combining service, sales-driven culture, and actionable data insights
atv masterclass

Webinar recap – ATV masterclass

Learn key takeaways from our recent ATV masterclass and how to transform your frontline staff into sales-driven experts.
day 3 at NRF 2025

Day 3 at NRF 2025 – the full event wrap-up  

The TruRating team just wrapped up an unforgettable three days at NRF 2025 in New York City, and what a whirlwind it’s been. The energy, the connections, and the sheer innovation on display made this one for the books. 
atv guide

How to get your frontline to think “sales”, not just “service

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“Making the right decision is not always easy in retail. TruRating gives us the ability to test and validate our intuitions and act confidently.”

New Balance

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“The ability to analyse CX by department really is a step change – the speed and volume of the solution allows you to do things previously not possible.”

Five Below

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“TruRating provides a consistent, up-to-date view of performance across every channel – it brings our business together in a way no other tool has.”

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Improving ATV – how to get your frontline to think “sales”, not just “service

atv guide